Sharon McCaffertyTomatoes represent the very best qualities of the strongest brands.Full disclosure, I love Midwestern, August tomatoes so much, I once brought a large cloth sack full of them as a housewarming present…Sep 6, 2018Sep 6, 2018
Sharon McCaffertyAccessibility with Food Allergies May Soon Be a Thing.When you are a parent of a child with a food allergy, and a brand strategist with a focus on food, occasionally the worlds collide. These…Jul 16, 2018Jul 16, 2018
Sharon McCaffertyLooking to Innovate? Think Small.This morning, on my local NPR station, I heard a story about my favorite topic, food. Specifically, the story highlighted a now familiar…Jun 27, 2018Jun 27, 2018
Sharon McCaffertyI shared 12 lbs of fresh fruits and vegetables with 750 elementary school students.The CDC estimates that 1 in 5 children in the United States is obese. This, sadly, is a statistic many have heard before. The reduced…May 3, 2018May 3, 2018
Sharon McCafferty3 Simple Tips to Transform Your Next Business Trip into an Experience Worth Remembering.In my 20+ years in Marketing and Design, I’ve spent a fair amount of time traveling for work. And while I can’t always prevent flights…Apr 17, 2018Apr 17, 2018
Sharon McCafferty6 Innovation Lessons Uncovered, While Making 20 LasagnasMy children go to a public school in Cincinnati and I co-lead the Parent Wellness Group there, as part of the PTO. We have some projects…Feb 13, 2018Feb 13, 2018
Sharon McCaffertyWhole Foods / Amazon Prime Now vs. Green Bean Delivery: the age-old tale of Machine versus Man.And today, Man is winning.Feb 13, 2018Feb 13, 2018
Sharon McCaffertyGive me more Soom TahiniWhat I hope to see at the Winter Fancy Food Show 2018Feb 13, 2018Feb 13, 2018
