Mr. Trump hasn’t yet been sworn in as President. Just as he needs time to transition into the White House, he also needs time to transition out of his businesses. What with handing the reins over to Ivanka, well, she needs to get to know people she’ll be doing business with. What better way than to be introduced to them by your father? Chill, people, wait and see what Trump does once he’s actually the President.
“Liquidating” his assets, as the article mentioned, would be a near-impossibility. There’s just too much.