Community-Generated Brand: The Manifesto
We are exposed to 10,000 ads a day, our attention span 10 sec while everything from food, entertainment and even sex — is a click away. What went wrong? Where does it lead us? We‘re conditioned to: Scream, spray & pray to get customers' attention. It doesn’t work anymore, it’s too noisy — so building TRUST has never been more challenging. Time for a change. Exploring new ways to engage in a fun meaningful way.