Things that SEO Beginners Should Work On
By elaborating SEO to some extent, you will soon come to know that SEO’s nature is both the scientific and artistic. While you tend to befriend search engines using the techniques to make your website search engine friendly and also ensure that you have good amount of incoming and outgoing traffic through certain means, you also need to make sure that your website has the top quality content and material that would please the users and readers.
With that said, it would be worth mentioning that sticking to the old school SEO techniques is not that way that is going to lead you to success. You will need to the help of certain tools and technologies to ensure that you stay ahead in competition.
Below mentioned are some techniques that can truly help you in the application of right SEO approach.
Grouping of keywords
There are various purposes for which keyword grouping is done. To name a few, optimizing landing pages, enriching site’s information architecture with right information and finding content development opportunities are the basic objectives of keyword grouping. In other words, this technique can help us put SEO in right direction.
The manual grouping of keywords is not only a difficult task but this approach is also prone to error that you might make during the process. To accelerate and, at the same time, making the process more accurate, you can take help from several tools. Wordstream Keyword Grouper and SE Ranking Keyword Grouper are among the good ones that you can use.
Knowing about competitors
One aspect of dominating with your SEO strategy is to know about the strategy of your competitors. You can keep an eye on competitors’ marketing activities by knowing about their position in search engine results to the new content and pages they have just published. Tools like SEMrush and BuzzSumo can help you to track the keyword activity of your competitors.
Long tail keyword variations
If you really want to be successful in SEO, you will need not only to embrace the long tail keywords but also to work on giving variations to the long tail keywords you are using. The reason long tail keywords are widely ignored is that they initially do not tend to drive traffic. But, they are very much capable of making the websites to qualify for the criteria that search engine algorithms of today’s era have set. Eventually, your site will be able to answer the users’ queries in better way and get the better internet traffic then your competitors.
There are some tools that can help you in exploring the many variations of long tail keywords. The most considerable one is Google’s Keyword Planner, which is a feature of Google AdWords.