Jun 29, 2020Boosting Immunity in COVID timesAnd what role food plays in it — It’s COVID time. And seems it’ll be so for a while. Atleast till we discover that elusive vaccine. Until then, all we can rely on is our own, ill-understood, oft-ignored Immunity. And boy are the marketeers having a field day selling it to you! Every food and beverage brand worth…Immunity9 min readImmunity9 min read
Apr 1, 2020Intermittent Fasting. For the planet.Important lessons for a world under lockdown — If you know me, you know how much I love IF. It’s the greatest self-healing trick our body has up its sleeve. And it’s free! (which might be a big reason why it hasn’t been sold to us as vigorously as Keto and Vegan have . You can’t monetise it.) …Lockdown9 min readLockdown9 min read
Dec 14, 2019hiring entrepreneurs in residenceThat title sounds oxymoron-ish, I agree (how can you ‘hire’ entrepreneurs!). But then nothing about our story doesn’t! For example, we’re a bunch of ex-Unilever marketeers, trying to undo the damage that traditional marketing has done to our food. We’re building the world’s most-iconic, most-transparent food brand, but we don’t…Startup4 min readStartup4 min read
Oct 12, 2019Why I quit my job to startupa.k.a. Our food is screwed and someone needs to fix it — I write a fitness blog called FITSHIT. I’ve been writing it for over 2 years. It’s taught me 2 things. All isn’t lost. Some people still read 1500+ word articles. Our food (especially the packaged kind), is (I wish there was another way to put it) fuck*d. This is a…Health7 min readHealth7 min read
Aug 11, 2019Ordinary Girl. Extraordinary Dream.Solonie Singh Pathania An Army officer’s daughter with a passion for fitness and travel, I have always enjoyed the outdoors, been fairly active in sports, and loved adventure. Endurance sports, however, were never part of the plan. I’d never have imagined being obsessed with triathlons, let alone becoming the 3rdIndian woman to complete…7 min read7 min read
Jul 14, 2019Dairy Milk 30% Less Sugar. Is it a Healthier Option?Here’s the latest ‘healthy’ thing that’s dominating billboards in Mumbai. Cadbury’s Dairy Milk 30% Less Sugar. It’s a first for Cadbury, but it follows a long line of ‘strong’ steps taken by sugar-filled-tasty-food selling MNCs who’ve been under immense pressure to show that they’re trying to sell ‘healthy’ now. …Calories5 min readCalories5 min read
Jun 23, 2019The Addition Mindset: How I ate more to lose moreBy Aditi Guha. For FITSHIT. Pic 1: Year 2000, Weight 50Kgs Pic 2: Year 2012, Weight 69Kgs Pic 3: Year 2018, Weight 53Kgs I asked a few people which of these photos looked alike and almost all felt that the first and the third were more alike than the one…Diet7 min readDiet7 min read
Jun 2, 2019How to Manage Cheat MealsMy Top 7 Hacks to Beat the Cheat Meal I was at my B-School’s alumni dinner yesterday, meeting friends I hadn’t met in almost a decade. It didn’t seem like we hadn’t met in so long though. Many of them, as I realised to my utter delight, were readers of the blog. And as readers of the blog always…7 min read7 min read
May 19, 201910 Things I’m Refusing to Learn from Yogaaka Why I don’t write about Yoga I suffer from a rare back-disease called Scheuermann’s. That’s basically a heavily bent and rounded spinal cord with all sorts of lumbar distortions. When I got diagnosed (at the age of 19), my doctor told me I should try and lose some weight, else simple things like walking would soon…Everyday5 min readEveryday5 min read
May 19, 2019Member-only10 Things I’m Refusing to Learn from Yogaaka Why I don’t write about Yoga — I suffer from a rare back-disease called Scheuermann’s. That’s basically a heavily bent and rounded spinal cord with all sorts of lumbar distortions. When I got diagnosed (at the age of 19), my doctor told me I should try and lose some weight, else simple things like walking would soon…Yoga6 min readYoga6 min read
