And what role food plays in it

Photo by Jaime Spaniol on Unsplash

It’s COVID time. And seems it’ll be so for a while. Atleast till we discover that elusive vaccine.

Until then, all we can rely on is our own, ill-understood, oft-ignored Immunity. And boy are the marketeers having a field day selling it to you!

Every food and beverage brand worth its anti-oxidants is suddenly claiming their product ‘helps boost immunity’.

Side note: whenever a brand says ‘helps’, read it as, ‘we can’t scientifically back that claim. but we’ll still make that claim, because we know consumers won’t read so closely. …


Important lessons for a world under lockdown

Photo by JC Gellidon on Unsplash

If you know me, you know how much I love IF.

It’s the greatest self-healing trick our body has up its sleeve. And it’s free! (which might be a big reason why it hasn’t been sold to us as vigorously as Keto and Vegan have . You can’t monetise it.)

But perhaps the biggest reason I love IF, is because of the life lesson it so profoundly teaches. In this action-oriented, productivity-hacking world we’ve created, it reminds us that sometimes, the answer to ‘what should I do next’, is ‘nothing’.

You can’t repair a moving car

I’m sure you’ve heard enough people refer to the current…


Photo by Tim Mossholder on Unsplash

That title sounds oxymoron-ish, I agree (how can you ‘hire’ entrepreneurs!).

But then nothing about our story doesn’t!

For example, we’re a bunch of ex-Unilever marketeers, trying to undo the damage that traditional marketing has done to our food. We’re building the world’s most-iconic, most-transparent food brand, but we don’t even have a logo. Forget logo, we barely even have a brand name!

I could go on. But you get the gist (and the fact that we’re not quite normal).

Question is, why am I telling you this. And even more importantly, who am I?

Ok maybe that’s where I…


a.k.a. Our food is screwed and someone needs to fix it

The writing was on the wall

I write a fitness blog called FITSHIT. I’ve been writing it for over 2 years. It’s taught me 2 things.

  1. All isn’t lost. Some people still read 1500+ word articles.
  2. Our food (especially the packaged kind), is (I wish there was another way to put it) fuck*d.

This is a story about where that second realization has led me. Let’s take it from the top.

Where’s my six-pack?

From magic pills to fad diets to superfoods to HIIT sessions — every company, brand or self-proclaimed health guru, seems hell-bent on selling us ‘healthy stuff’.

So much so that, in a few decades, the…


Solonie Singh Pathania

An Army officer’s daughter with a passion for fitness and travel, I have always enjoyed the outdoors, been fairly active in sports, and loved adventure. Endurance sports, however, were never part of the plan. I’d never have imagined being obsessed with triathlons, let alone becoming the 3rdIndian woman to complete a Full IRONMAN! But I did, and this is my story.

First Steps


Here’s the latest ‘healthy’ thing that’s dominating billboards in Mumbai. Cadbury’s Dairy Milk 30% Less Sugar.

It’s a first for Cadbury, but it follows a long line of ‘strong’ steps taken by sugar-filled-tasty-food selling MNCs who’ve been under immense pressure to show that they’re trying to sell ‘healthy’ now. And obviously the first, easiest, way to do so, is to reduce sugar.

But if you read reports linked to this launch (almost everything online seems like company-fuelled PR), or just look at the picture above, you’ll see Cadbury going to great lengths to claim that while sugar is less, the…


By Aditi Guha. For FITSHIT.

Pic 1: Year 2000, Weight 50Kgs Pic 2: Year 2012, Weight 69Kgs Pic 3: Year 2018, Weight 53Kgs

I asked a few people which of these photos looked alike and almost all felt that the first and the third were more alike than the one in the middle.

Well, they are both right and wrong. Right, because my body weight in the first and third is the same but if you consider my fitness quotient, then first and second would be similar. Don’t believe it? Read on.

Phase 1: Ignorance is bliss

“My daughter is too thin. She doesn’t eat…


My Top 7 Hacks to Beat the Cheat Meal

I was at my B-School’s alumni dinner yesterday, meeting friends I hadn’t met in almost a decade.

It didn’t seem like we hadn’t met in so long though. Many of them, as I realised to my utter delight, were readers of the blog. And as readers of the blog always tell me, they felt quite updated about my life. I take that as a complement. FITSHIT is me on a page.

Back to the party though.

We had drinks. We got updated. We had dinner. And then finally, we got to desserts. That’s the bit I decided to skip. …


aka Why I don’t write about Yoga

I suffer from a rare back-disease called Scheuermann’s. That’s basically a heavily bent and rounded spinal cord with all sorts of lumbar distortions.

When I got diagnosed (at the age of 19), my doctor told me I should try and lose some weight, else simple things like walking would soon become troublesome.

So I did. I lost 40kgs. And chuck walking, I started running. Marathons.

That helped. But my back continued to be a mess. Severe, random, shooting pain in the middle-back was an everyday reality. But I learnt to live with it.

Few years ago, when I was, by…


aka Why I don’t write about Yoga

I suffer from a rare back-disease called Scheuermann’s. That’s basically a heavily bent and rounded spinal cord with all sorts of lumbar distortions.

When I got diagnosed (at the age of 19), my doctor told me I should try and lose some weight, else simple things like walking would soon become troublesome.

So I did. I lost 40kgs. And chuck walking, I started running. Marathons.

That helped. But my back continued to be a mess. Severe, random, shooting pain in the middle-back was an everyday reality. But I learnt to live with it.

Few years ago, when I was, by…

Shashank Mehta

Fat kid. Fit adult. Writes about Health. Busy rebuilding the worlds trust in its food. TheWholeTruthFoods.com

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