Snapchat — This Week: Snap News Eps. 13

This Week: Snap News Episode #13

Welcome to this week’s episode of This Week: #SnapNews, This week, Cheddar.com announces a a new Snapchat feature, we have marketing ideas from Budweiser, Dominos, McDonalds and more!

Video Topics and Markers:
1. Stories Everywhere 00:43
2. Domino’s Promoted Story 01:20
3. Sponsored Lenses — Budweiser, Hillshire Farm and McDonalds 01:51

1. Stories Everywhere 00:43
Cheddar.com reports that Snapchat is developing a new feature called “Stories Everywhere”. “Stories Everywhere” will allow Snapchat user-generated content to be shared across platforms and websites similar to how you can embed a tweet from Twitter in many places across the web. The goal of this new feature is to increase awareness of the Snapchat App and grow its user base. This is still in early development, so lets see if this new feature will make the cut when the new app redesign is pushed out to all users.

2. Domino’s Promoted Story 01:20
Dominos took advantage of “Promoted Stories” last week promoting 7 reasons why you should to stay in this New Years Eve and get 20% off your entire pizza order! I thought it was a clever use and hopfully it drove sales for them.

3. Sponsored Lenses — Budweiser, Hillshire Farm and McDonalds 01:51
Let’s get into some sponsored geofilters you might have missed. First, Budweiser promotes “This Bud is for you and yours”. Next Hillshire Farm Promotes their Little Smokies Smoked Sausage with Get a Little Turnt! Last, McDonalds promotes its about to go down with their 1 dollar, 2 dollar and 3 dollar menu starting January 4th.

And Thats it for this week’s episode of This Week: #SnapNews
If you woud like to watch pass Episodes, please go to YouTube.com/ShaunAyala. Im also on Anchor.fm/shaunayala if your looking for just the audio version. Have a Happy New Year!!

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