Scott Jancy great collection of SB articles. Especially enjoyed Danielle Sabrina ‘s piece on Transformation and Innovation. One such innovation highlighted in the article was call tracking software. This is an example of an entire industry sprouting from the need to quantify marketing campaigns. In many ways this technology will become obsolete when the pay-per-sale model becomes mainstream. Irony of transformation and innovation at its best. Those that aren’t innovating are dying.