Social Media Organic Reach Decline: The Defensive Strategy for Creators

Creators, the social media landscape is evolving! Algorithms on platforms like Facebook and Instagram are making organic reach a challenge. But here’s the silver lining: it’s possible to stay relevant and visible to your audience. Let’s delve into understanding the decline in organic reach and strategize to master the social media algorithm game.

Understanding Social Media Organic Reach: Organic reach refers to the unprompted visibility of your content on social media. It’s when your posts appear in followers’ feeds without any paid promotions, either through direct searches or algorithm recommendations.

The perks? Increased brand awareness, heightened engagement, thought leadership in your niche, and more followers, likes, and shares. These interactions can, in turn, amplify your content’s reach.

Why is Organic Reach Declining?

1. Algorithmic Shifts:

• Earlier, your content directly reached those who followed you. Now, with the advent of complex algorithms, only highly engaging content shines.
• Platforms are now emphasizing more on posts from friends and family rather than public content, making it tough for creators.

2. Surge in Content Volume:

• The sheer amount of content posted daily is overwhelming. This saturation makes standing out organically harder than ever.

3. Rising Dominance of Paid Advertising:

• As platforms improve their advertising features and adjust algorithms to favor paid content, organic reach inevitably suffers. However, strategic advertising can also turn paid followers into organic ones.

4. Changing User Behavior:

• Users now prefer genuine interactions, compelling videos, and short-lived stories. Keeping up with these trends is essential for any creator aiming for organic visibility.

5 Pro Tips to Navigate Social Media Algorithms:

1. Diversify Your Posts:

• Use a combination of videos, images, and text. By experimenting with various formats, you’ll identify what resonates most with your audience. Look at brands like Curie on Instagram for inspiration.

2. Host Engaging Contests:

• A well-crafted contest can generate buzz, attract new followers, and boost overall engagement. Take a cue from The Bouqs Co.’s “Win it Wednesday” campaigns.

3. Craft Conversational Content:

• Emotional connections matter. Platforms like Airbnb, which showcase global listings and share host-guest stories, often see higher engagements because they foster connections.

3. Prioritise Originality:

• Original content gets more algorithm love. Wendy’s Twitter feed is a classic example: its witty content often gets significant traction because it’s unique and engaging.

4. Maintain a Consistent Posting Schedule:

• Regular posting keeps your audience engaged. However, be wary of over-posting, as it might overwhelm followers. Monitor your metrics and adjust accordingly.

Our Thoughts:

While the decline in organic reach on social media platforms poses challenges, it’s important not to let this impact your income. By understanding the workings of these platforms and adjusting your strategies, you can still monetise by exploring and diversifying your monetization strategies. If you need some help, feel free to DM us on Instagram @livespace_platform.