How to run a successful social media campaign

The most important thing about a social media campaign is passion. It needs to be something that will connect to the viewer and create emotions weather positive or negative in the given moment. This can be done a variety of different ways, but a constant between all social media campaigns is that they need to show, not tell. Along with knowing how to properly aim to who you are promoting to. Lego has started aiming it’s ads towards adults, showing kids having fun so then the parents will be more likely to buy it for their kids. Rather then doing it in a studio, they have it filmed from the parents point of view showing the kids trying to make something brand new. This has made parents buy more Lego toys for kids seeing the fun that can come of it. Shocking imagery works as well, if you are spitting facts you need a hook to pull someone in. This could either be a very exciting photo or a shocking one. This will pull the viewer in wanting to know more.