What does Net-A-Porter look like? Is it the website? The logo? The clothes? The photoshoots? The Westfield Office? To a software engineer trying to understand colour similarity, this is what Net-A-Porter looks like.

Net-A-Porter Products by Colour

Each small line represents a product on the site and its colour. And this is what Mr Porter looks like.


Peter Lindbergh died earlier this year. I’m not one to go Candle in the Wind about celebrity deaths, but my day was a little dimmer than it might have been.

I talk about Lindbergh’s images a lot. I’ve written about one, but in terms of Cara Delevingne and not the photographer. Unlike Bailey, Avedon or Leibowitz, Lindbergh’s pictures are better known than he is. His black and white image of Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington, and Cindy Crawford for British Vogue created the 90s supermodel.

Photographer: Peter Lindbergh, Model: Gigi Hadid.

This Vogue Arabia shoot with Gigi Hadid was one of his final…


There’s really only one thing you need to do with an Emma Watson photo — leave her freckles alone. Which is, of course, exactly what Alasdair McLellan and Lynsey Alexander did in this Vogue UK picture.

Photographer: Alasdair McLellan, Model: Emma Watson.

The image is almost monotone. I love that the tree, table, Burberry leopard print and Watson’s makeup are all variations on the same colour. It’s like black and white for advanced photographers.

Watson has been able to do fashion shoots from day one, but I think she’s getting better. There’s always something happening in her eyes, avoiding the pictures looking too soft or pretty. She is also bringing the best brow game (outside of Eyebrows Delevingne) to town


This picture is monumental. Anyone could take a beautiful picture of Jennifer Lopez. I love that Camilla Akrans and Harper’s Bazaar didn’t settle for that.

Photographer: Camilla Akrans, Model: Jennifer Lopez.

Using the sky as a vast area of negative space, Akrans includes the diving board to provide scale and context. Lopez, isolated, dramatically towers above our low angle. The carefully thought out composition frames her as the superhero.

Even shooting swimwear, styling is central. Fashion’s bathing cap heritage is referenced here. Originally a practical accessory, swimming caps are used by designers, particularly Prada, for their aesthetic. The sleek form suggests futurism and otherworldliness, but subtly…


I love this Beyoncé picture by Alasdair McLellan. I love it almost as much as Drake does.

Photographer: Alasdair McLellan, Model: Beyoncé.

Why I Love This Picture

With the diminishing significance of album artwork and few artists given the luxury of billboard advertising, fashion stories are the last outlet for beautifully produced pictures of our pop icons. It’s our loss that Beyoncé doesn’t do magazine photo shoots any more. In the early 2010s she graced some of the finest fashion stories. Out of all these, it’s McLellan’s cover for The Gentlewoman that I love the most.

The Spring/Summer issue of The Gentlewomen came in a run of elaborate Beyoncé fashion…


Part design, part manufacturing and part social science, fashion has always had a close relationship with technology. In 2018 it’s hard to find a technology article that doesn’t mention Artificial Intelligence and, as with most industries, fashion is trying to understand its impact. What might AI mean for the industry and why are we at YNAP excited by its potential?

THE OUTNET FW18 Campaign

To start, let’s tackle a simpler question. What was the best AI in a 1990s film?

If you answered Terminator 2, The Matrix or Star Trek you may be showing your 90s sci-fi credentials but you’d be wrong. The best…


I hope Julia Roberts has this picture hanging on her wall. It’s such a joyful, “everything is going to be ok” moment captured by Alexi Lubomirski. Just looking at the image makes me happy. There’s a warm connection between Roberts and Lubomirski, but it’s Elizabeth Stewart’s styling that I love this picture for.

Photographer: Alexi Lubomirski, Model: Julia Roberts.

Why I Love This Picture

Known for beautiful pictures of A-list celebrities and royalty, Lubomirski is the go to photographer for Gwyneth Paltrow, Jennifer Lopez, Nicole Kidman and Jennifer Aniston. His images aren’t particularly challenging or edgy but they always show the subject in their best possible light. …


The pictures I love are stripped back. The simpler the better. I don’t like props, themes or elaborate production. All things that Tim Walker is master of. I shouldn’t like his Vanity Fair portrait of Emma Watson and yet I love it.

Photographer: Tim Walker, Model: Emma Watson.

Why I Love This Picture

I love that despite, or because of, its intricacy it still feels incredibly intimate. There’s only you and Emma in this image.

The beautifully constructed set is a reference to Beauty and the Beast (which Watson had just starred in). It looks like a line drawing, perhaps a nod to the original animated film? The picture deigns to…


I get butterflies looking at Peter Lindbergh’s picture of Cara Delevingne for Douglas Cosmetics. It was always going to be a beautiful portrait of a beautiful women, but Cara’s hard to read emotion and the simplicity of the lighting against her pared back makeup make it timeless.

Photographer: Peter Lindbergh, Model: Cara Delevingne.

Why I Love This Picture

I love this picture because of Cara’s face — there’s so much going on with it, revealing more emotions as you look at it. Initially, Cara is fierce, but then you notice a raised eyebrow and twinkle in her eyes. Look longer and she seems vulnerable, on the edge of tears, or maybe…


When I play fantasy fashion photographer my model shortlist is Emma Watson, Keira Knightly and Carey Mulligan.

Photographer: David Slijper, Model: Carey Mulligan

Why I Love This Picture

I love David Slijper’s 2011 cover of Carey Mulligan for its warmth. It encapsulates everything I imagine Carey to be. I adore her underplayed Mona Lisa smile, a genuine moment in the midst of an artificial photo shoot.

When I first saw the Elle cover I thought Cameon Diaz. There are dimples and the smile, a little more demure than you expect from Cameron, but Carey Mulligan’s hair is straight from “There’s Something About Mary”. The magazine made the most of this with…

Darren Shaw

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