“Less marketing, more meat”… but actually, a lot of marketing

Inside a Subway.
Inside a Subway.
Original image by author

In late September 2020, Subway Singapore (including Malaysia and the Philippines) launched a new marketing campaign to promote its latest limited-edition sandwich — “Subway Meat Stack Sub.”

This limited edition product features chicken strips, pepperoni, chicken ham, and salami as the highlight of this product.


Optimizing for both search and social media

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Photo by Azis Pradana on Unsplash

First of all, I’d like to throw out a disclaimer that this article is not about driving 7,000 internal Medium audience views to a Medium article.


Scalable digital systems and aggressive social media promotion

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Keqing, a character from Genshin Impact — Source: Genshin Impact’s website

We don’t normally see a $100 million budget to develop and market a video game that targets mobile gamers.

One Chinese company, however, decided to literally bet their assets on this video game that launched on September 28, 2020.

MiHoYo’s Genshin Impact was released on multiple platforms including Android, iOS, Microsoft Windows, PlayStation 4, and recently onboarded Nintendo Switch.

It is a free to play (F2P) single/multi-player action role-playing game that is fantasy-based in an open-world world environment.


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Photo by Felicia Buitenwerf on Unsplash

Vanity URLs can be pretty useful in customizing links.

It allows you to change a nasty looking mishmash of text and numbers to something that is legible.


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Photo by Jari Hytönen on Unsplash

A tracking link allows the owner who generated the link, to track the number of people who click on it.

And because marketing campaigns can be executed in many different variations, channels, and methods, tracking links can also be utilized in many different ways.

Looking for ideas on how you can leverage your tracking link(s)?

Here are 6 unique ways.

1. Referrals

By using a tracking link for referrals, you will be able to attribute how much traffic actually comes from a specific source.

You can even compare the referral source to see which source is the most effective and drop the…


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Photo by Daria Nepriakhina on Unsplash

It was my first time working with a team practicing an Agile-based software development framework and I encountered several challenges from the very beginning.

This included getting into long arguments with the UX designers, software developers, data analysts, and sometimes even the Scrum master.

I was not used to working closely with this many cross-functional teams and a totally different work process, but I was forced to adapt quickly (pun not intended) or I would risk performing badly.

With the advances in technology, companies are becoming more digitally enabled, a growing need for software development work becomes a norm in…


Find out how you can earn money while having fun with games

hand holding smartphone showing pokemon screen
hand holding smartphone showing pokemon screen
Photo by Mika Baumeister on Unsplash

“$1,200,” I texted.

“$1,150,” the potential buyer replied.

“$1,150, but you come over to the McDonald’s at CWP mall,” I responded. (It was near where I stay.)

“Deal, see you there,” the potential buyer replied.

I made my way to the mall, feeling excited to receive $1,150. My steps were light but swift, making sure I got there early to carry out the transaction.

After reaching McDonald’s, I ordered a drink and sat down in a corner.

Shortly after, the potential buyer came, passed me the cash, and we carried out the transaction.

The mobile phone game account that I…


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Photo by Marten Bjork on Unsplash

1. Your alarms go off

You raised an eyebrow after hearing something unbelievable shared by your colleague.

Your colleague was treated to a welcome lunch by the boss at a fancy Chinese restaurant some distance away from the office in the first week of work.

You then begin to recall how you spent your lunch the past few days, weeks, and then months, asking yourself why did you not even have a simple canteen lunch treat.

This was what happened to me when I joined a new company.

My colleague was hired around the same time as me and started work 1 week before me…


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Photo by Antenna on Unsplash

Through this personal story, I hope to share with you useful and relevant points that you can apply in your own community development or user acquisition campaigns.

There is a wide variety of communities around but one thing is the same for all of them— it involves people. Thus, no matter what kind of community you are trying to grow, the takeaways from this sharing would be useful one way or another.

My journey to tripling the users of a SaaS community started when I first joined the company and in this story, I will be highlighting interesting and insightful…


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Photo by Mateus Campos Felipe on Unsplash

“Hey Shawn, I don’t recall you speaking like that last year, you were full of zest previously!”

“Hi Shawn, how are you, the last time we met was at the previous event and you shared about…”

These are some of the many introductions I receive when people reach out to me.

I usually end up replying generically to people when they claim they know me but I really feel bad not recalling having met them.

More often than not, I represent my team at events doing presentations and have a substantial amount of exposure to a large crowd of people.

Shawn Kong

Data-driven growth marketer — shares insights from marketing, business & life adventures, follow me for more! Connect: https://www.linkedin.com/in/shawn-kong/

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