…h the accumulated years of my own bullshit and admit it to myself. It was hard to say it out loud: “I just want to read about things that interest me, have conversations, use it all to inform my understanding of the world, and share what I’ve learned.”
When you start chatting with your narrowly-targeted audience and asking questions, the learning curve for those first six conversations is steep. You discover a lot, very quickly. The surprises begin to flatten after seven casual interviews and they hit a full plateau by 12. It happens time and time again.