ISPs can also sell any information they want from your online activity and mobile app usage — financial information, medical information, your children’s information, your social security number — even the contents of your emails.
Thanks to a decision by Congress, ISPs can sell your entire web browsing history to literally anyone without your permission. The only rules that prevented this are all being repealed, and won’t be reinstated any time soon (it would take an act of congress).
Given our culture — and scale — this is less like to be via large scale “content marketing” and more hands-on learning and sharing of information publicly. Maybe it helps us, maybe it helps founders, maybe it helps other investors too.