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Award-winning political media strategist and social justice advocate.

I used to believe that living through my ordeal with a violent stalker — complete with Southern “justice” and public victim blaming — would be the scariest and most uncertain time of my life. Then the pandemic happened.

Photo by engin akyurt on Unsplash

Unlike my prior nightmare, there was no alarm I could install, bully I could face, or weapon I could acquire to feel safe. Every part of me was vulnerable. Am I doing enough to protect the children? What’s safe and what’s overreaction? Is my chronic health condition finally going to catch up with me? Do we have enough money to weather this…


Nearly thirty million votes have already been cast, but in an election that is sure to break countless records there will likely be at least 120 million more voters who make their way to their ballot boxes or mailboxes. I’ve gotten dozens of questions from people all across the country about the “best” way to show up in 2020. Here’s an inside look at how things really work and what you can do to make the most of this powerful moment.

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PRO TIP 1 — Voting Early Multiplies the Power of Your Vote

Whether you vote by mail or in person, the earlier you vote the more you are helping the candidates…


Our water bills are going to be higher for many of us this month. The showers we need to take to wash off the stink of what we are witnessing is REAL. That simultaneous need to laugh and scream and cry. The desire to turn to another human and ask, “Did you just see that?!?”

This was a low point in an abyss of a crap-tastic year. No, really. Those of us “in politics” are wide-eyed with shock. If you’re wondering why this is actually a turning point, I’ve got a few ways to help unpack this.

Here are seven…


Green Reine Executive Producer Shawna Vercher has long been known as a prominent figure in political media, but being named as an Influential Woman in Cannabis is new to many of her supporters and colleagues. Shawna sat down for an interview with a national publication on her newfound recognition and, for the first time, shared the story of her connection to this unique industry.

How would you describe yourself and what you do?

I’m a fixer who focuses on social justice issues and, as an Executive Producer, my team and I use media like film and writing as a way to change minds and change policy relating to those…


Attorneys General for thirty-four states and territories asked the U.S. House and Senate to include protections in its pandemic relief plans for banks that service legal marijuana businesses.

“This provision would not only address new safety issues created by the COVID-19 crisis, but also those caused by the existing conflict between federal and state cannabis laws,” the letter stated. “The 28,000 cannabis related legitimate businesses and their 243,700 employees, who already faced significant burdens before the pandemic, are now confronting dangerous new obstacles as they attempt to address the changed circumstances. To keep workers, patients and consumers safe, it is essential that we reduce the use of cash by creating access to financial services for these state-licensed businesses.”

Green Reine Executive Producer, Shawna Vercher, was interviewed on her take on the need for SAFE Banking and how COVID-19 has created a greater sense of urgency around the issue.

What impact does the bipartisan letter have? Can it move the needle on Capitol Hill?

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A letter alone will not influence our Congressional leadership, but it can provide them political cover if they decide to do the right thing. …


The uncertainty surrounding COVID-19 highlights the need for rescheduling cannabis so that it is no longer considered a Schedule 1 Narcotic. Green Reine Executive Producer Shawna Vercher was asked by one of the largest cannabis publications in the United States for her thoughts on cannabis’ potential impact on the pandemic, and how America would have some better understanding of the plant if we had been able to study it if not for its Schedule 1 status.

How does the Schedule 1 status of the plant impact research in the U.S.? Is there any effect when studying cannabis and COVID-19?

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The limits to necessary research are staggering. Hospitals, universities, and independent research facilities risk losing grants, government funding, and even research personnel if they…


Green Reine Executive Producer Shawna Vercher recently sat down to be interviewed by a leading cannabis publication to explore the shifting perception of cannabis in film, TV, and other media platforms such as web series and podcasts.

From Reefer Madness to Weeds to today’s offerings, the perception of cannabis is changing. How influential are these shows and films in crafting public perception?

Photo by Norma Contreras on Unsplash

We cannot advance a movement without influencing pop culture’s view of that movement. There is no successful LGBTQ rights movement without Ellen taking a stand on her family-friendly sitcom, or Will & Grace bringing lovable gay characters to middle America.

There are docuseries that educate about cannabis and there are countless plot lines that begin with Timmy’s mom finding a joint in his…


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Cannabis and social justice reform are at the core intertwined. The murder of George Floyd has started a national dialogue about racial injustice, which is a core concern of the cannabis community as well. These leading members of our community have been working tirelessly as advocates for many years, but have spoken passionately about recent events:

Steve DeAngelo


Networking has been a key part of business growth and client relationships in nearly every industry. Now, with conferences indefinitely postponed, monthly mixers evaporating, and travel extremely limited, businesses are struggling to adapt their outreach strategies.

It’s tempting to rush towards the tech as a quick replacement for personal interaction. While there are a number of powerful tools available, technology can feel cold and distant even in the best of circumstances.

Here are five keys to ensuring that you are actually connecting instead of just contacting your business audience during the pandemic:

Here are five keys to ensuring that you are actually connecting instead of just contacting your business audience during the pandemic.

1. Now is the time to target your…


It is no exaggeration to say that the world will be watching America with collective held breaths in November. Trade deals, travel restrictions, and even collective pandemic response will hang in the balance as we make our way to the ballot box — or the mailbox — in less than a hundred days to determine which of two opposite views of America’s future should occupy the White House.

America’s voting experience in 2020 will be unlike any other in history. Ballots shown with masks on top of the envelopes.
America’s voting experience in 2020 will be unlike any other in history. Ballots shown with masks on top of the envelopes.
Photo by Tiffany Tertipes on Unsplash

And while there is some discussion of which team, red or blue, will carry the Senate or which notorious and notable figures may fall from power, very little coverage is currently dedicated…

Shawna Vercher

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