8 Experts Predict the 2016 Holiday Shopping Season #Retail #Holiday2016

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6. Lean thinking

“Shawn Harris: Retailers should look at last year as a turning point, where more shoppers chose online vs. offline on Black Friday 2015.” tweet this quote

“Shawn Harris, N.A. Retail & Hospitality Industry Lead, Zebra Technologies: Retailers should look at last year as a turning point, where more shoppers chose online vs. offline on Black Friday 2015. This means they should go leaner on in-store inventory (don’t worry, the majority of shoppers will start with your website anyway), ensure their websites can truly dynamically scale to meet load, use broadcast media to create theater and excitement in combination with personalized targeted ads on social platforms, and deliver what they say they will deliver.”

Full article: http://www.retaildive.com/news/8-experts-predict-the-2016-holiday-shopping-season/428164/


Originally published at SHAWN HARRIS.

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