AmazonFresh lowers annual subscription via a $15 monthly rate. #Retail #Grocery

I recall one of my first lessons in grad school, “cash flow is king.” I think that a lot of people feel the same about how they manage their home finances. Though there is only a $20 annual net savings, I think that the $14.99 per month fee will significantly lower the barrier to adoption for many Prime members. I think that this pricing move, and the recently announced push for both AmazonFresh pickup locations and perishables-focused convenience stores will position them to continue to grow their online grocery business and grow share.

Though the online grocery industry is relatively small at $33 billion as compared to the grocery industry as a whole at $795 billion, Amazon currently represents 26 percent of the online share with $8.7 billion in revenue. Convenience and competitive pricing will continue to reign … save me time, save me money.

Originally published at SHAWN HARRIS.