If you haven’t had your big break yet, keep going. Consistency is the most fundamental virtue to becoming the person you want to be. Almost everyone can sprint for a while. But most burn-out and quit. Everything meaningful in life is a marathon — meant to test your commitment and will.
They’re caught in a state of paralysis by analysis — too busy calculating and never reaching a state of flow. Rather than doing work their own way, they do what they think will be well-received — being merely imitators of what is already popular.