Why You Probably Haven’t Heard of Ambrosus yet, but Really Should
Disclaimer: None of this should be taken as investment advice. Consult with a professional and do your own research prior to investing.
We all know that there are several supply chain projects in the crypto space, many of which have gained some serious attention (i.e. VeChain, Waltonchain, TRAC, Modum, TE-Foods, etc.). Given such circumstances, I felt it necessary to highlight some key aspects of Ambrosus that set it entirely apart from the others- all the others.
To begin, I want to give just two pertinent examples.
Peter and his peanut allergy: Peter has a severe peanut allergy. If Peter eats just one single peanut, his body has a horrible reaction which requires him to be rushed to the emergency room. Peter goes to the store to buy a candy bar whose label makes no mention of peanuts. The candy bar was manufactured in a factory which did have peanuts, but according to the United State’s Food and Drug Administration’s Food Allergen Labeling and Consumer Protection Act (FALCPA), the manufacturer has no obligation to provide cautionary statements such as “may contain peanuts” or “made in a facility with peanuts”. Instead, the only required statement would read “contains peanuts”. But since this product is not suppose to have peanuts, the label doesn’t read it. Hence, Peter is typically left to trust the label when it comes to finding products without peanuts.
He notices at the store that he can scan the various candy bars to see its journey to the market. Peter picks up one candy bar that says “Traced by VeChain” on it. He observes that he can see where it came from, what conditions it was transported in, and that once it was made nothing tampered with it. When he picks up the Ambrosus “Candy Bar” and scans it, he is able to see not only everything he could see from the others, but also the specific breakdown of the purity of the chocolate, the quality of the milk, and most importantly, the reading that testifies that zero peanut ingredients, peanut flour, or peanut oil were detected by the sensor put straight into the ingredients before they went into the machine that made them into candy bars. Which bar would Peter buy?
Cindy and her Restaurant: Cindy owns an Italian restaurant, and has to decide on what olive oil to buy. Specifically, she is looking for extra-virgin olive oil. Cindy is aware of the fact that more than 80% of all extra-virgin olive oil is fake, so she buys a bottle of each of the best brands of extra-virgin olive oils. When she buys the bottle she can see that, of the various bottles, one of them has been especially traced by Ambrosus. She scans that bottle and is able to see the journey of the olive oil, where it was packaged, and what conditions it travelled in, but on top of that also, the trans-fatty acid content levels of the oil, the purity of the olive oil, and the exact geographical origin of the olives used to make the oil. Which company would Cindy choose to buy massive amounts of extra-virgin olive oil for her restaurant?
From these examples I hoped to show that there is only one project which focuses on end-to-end quality assurance of food and pharmaceutical products. It is only through Ambrosus that the internal contents of a product can be verified. They do this through their very own custom-designed hardware sensors developed through an innovative sensor laboratory led by Dr. Stefan Meyer (who has over 20 years of research and development experience). Their sensors can monitor pH levels, allergens, enzymes, proteins, fatty acids, DNA, and quite a few other things. These are things that have never even been possible to monitor until now.
So we can see how the uniqueness of Ambrosus lies in its capability to verify the internal contents of food and pharmaceutical products. This is why, despite the many supply chain projects in the current crypto space, Ambrosus actually has no competitors- no one is doing what they are doing. And while the example of Peter and his peanut allergy demonstrates such uniqueness, this is just one consumer focused example which demonstrates the benefits of Ambrosus. It could be the same story with the quality of Halal food, the meat in your lasagna, the purity of your morning coffee, the origin of your palm oil or the alcohol you buy on a night out. Only Ambrosus is taking quality assurance to its limits, to thoroughly attack all angles of supply chain fragmentation.
If you read the Ambrosus website or catch some of their Medium posts, you’ll quickly see that Ambrosus is ultimately combining these high-tech sensors with blockchain technology and smart contracts to build the supply chain of the future. For companies this is the kind of system that they can use to confidently market and sell products to consumers at a level which will increase their trust-in-brand. Such trust is the second most important factor in a consumer’s purchase decision, according to a recent study from PwC. This is also especially the case in the food and pharmaceutical industries, where consumers are essentially trusting such companies with their own health, and sometimes, their own life.
Ultimately, Ambrosus is doing something different than everyone else out there; they are literally using this new technology to change the world. They’re not just developing something which tracks products along with their exterior conditions throughout a supply chain; rather, they’re enabling consumers to be aware of exactly what they are consuming, all the while maintaining government compliance and making the supply chain more efficient, transparent, and easier for companies. And the best part of all of it, is that they are doing this in an open-source and decentralised manner, where us, the little guy, can also profit from it.
