Capturing Your PPC Audience

Digital channels are the entrance way to our audiences. In a campaign, their digital input can affect the gameplay in other campaigns, not just the cause they are searching for digitally. When our viewers are searching on a paid search, their content can be used where their candidate is at in the funnel. By using this information, bidding can be done effectively. In gathering our audiences information, we can access their interests, and critical information concerning the territory they live in and use this information to determine how that information relates to the brand.

By having access to your audience’s information on paid search accounts, this information can use about the other original campaigns you are conducting by use of their data.

Using your audience input Effectively

By using your audience’s data and activities, you can conclusively determine where your visitors are looking at in the funnel. With this information, you can access product pages, pricing tables, and case study info. YouTube information videos, micro-conversations, and the number of times your visitor viewed a page or pages, along with their browsing time.

Also, these activities can be set up:

Instigate campaigns guiding your guests down the funnel.

Provide content to coach them to the next step in the purchasing stage.

Provides strategy information, so all related channels campaigns are informed by the customer’s internet travel, no matter which platforms the customer has or has not previously visited.

Matching your customers

Matching your customers gives you the ability to take hold of your segmented audiences, providing you with detailed segmentation information.

Using data points within your customer relationship management, you can use these data points to parallel your sales funnel. This data gives you information not accessible on Google search engines or Google Analytics to create those segmentation files.

New products and information can be shared with your loyalty and purchase data. Also, customers that visited but did not buy can be used in low-funnel campaigns.

With this segmented data, your audience that has not purchased can be engaged again through customer match.

Your customer match data can be used for cross-sell campaigns. In these cross-sell campaigns, accessories, and items can be used to enhance those customers who have already bought.

During seasonal times, large audiences are not as critical to your seasonal business. With your customer match capability, you can access and capture your clientele from the previous year.

In-Market Audiences

  • In-Market audiences can identify customers who are frequently comparing products.
  • Even though, this information has been available in paid campaigns a few years. However, this information has only been available in search mode since last year, 2017.
  • Bing, Microsoft’s search engine, has recently started in-market audiences for search. If you are looking for hidden audiences using Bing with this new capability can assist in auditing search campaigns.

Exploring Former Campaigns Sources Through Your Audiences

- Using Google Analytics to build your marketing guests. By using data segmented with URM tags, you can construct your targeted marketing guests.

- By using the sources of social media, your targeting options will be much more significant.


These capabilities will give you to target your prospects with greater effectiveness. Your campaigns will be able to focus the ideal people, along with excluding those who did not plan to buy anyway. Your campaigns should proliferate with these new technologies!