Asking for help with digital marketing is not a sign of weakness
Many experts refer to one another for help with digital marketing because sometimes one is more experienced with one aspect than the other. So why shouldn’t you?
Why have I decided to talk about this today?
Well, lately I have seen many examples of companies or even freelancers who do their own digital marketing but are failing miserably or just spend money on ads without any results. All of that makes them give up on digital marketing and they end up becoming another dead page on the internet.
One example for this is an account that has commented on an Instagram photo of mine a few days ago, inviting me to check out their page.
While I admire the work they invested in copy-pasting the same message to who-knows-how-many random accounts, they have wasted much time and energy in trying to gain free followers without investing in real advertising.
The reason for this is that comments with links are almost always sure to appear spammy and therefore ignored by most people. Plus, what exactly was their strategy for choosing the accounts and photos on which to post their comment?
Getting back to our main theme: asking for help with digital marketing
Asking for professional help with digital marketing is like going to the mechanic when you have car trouble. Yes, you don’t always know what you’re paying for, but a sure bet is that they know more about the matter than you do.
What’s more, some professionals just have much more experience with different situations or cases that they already know the answer for many problems.
A great example for this is ad creatives. Creating a graphic design for an ad is of utmost importance, otherwise your ad won’t attract any attention and will cost you money without any ROI.
Look for an experienced graphic designer on Fiverr, for example, for a quick solution for an ad, instead of wasting time creating something useless.
If you’re having problems with your website, like no visitor conversions for example, get a UX expert to take a look at your landing pages and perhaps even make the necessary adjustments for you.
Asking for help with digital marketing will make sure you optimise time and budget for things you are not an expert on, and the best part, you can concentrate on your own job instead.
Case study: asking for help with digital marketing from the client himself
Say what? Ask for help from the client!?
Having a professional helping you out with your social media channels is a great idea, because it’s quite time consuming, and if not done right, could even be a waste of time.
That said, the social media manager will not be able to cover all fronts, and is not always the best choice for all solutions.
While giving a hand to Èspero with their social media channels, I have decided to leave administration related questions and Twitter monitoring to them. We’ve decided we can’t reply to a query with something in the lines of “Hey, thanks for you question. I will refer it to the administration office and get back to you”, or even worse “Send an email to…”. I’m just letting the administration office itself to take care of these type of questions, by teaching them how to listen and reply on Twitter, and how to use the Facebook Messenger.
The result is a super quick and useful customer experience, which leaves me free to take care of their other needs, like graphical choices, offer, advertisement and analytics.
So remember, kids:
- Don’t be too proud to ask for help with digital marketing.
- Contact graphic artists, UX designers and copywriters for your digital marketing needs.
- Delegate jobs you are not capable of doing yourself, the cost is worth it.
- Share the weight and make the right choices as to which gig is better done by you and which by a pro.
Feel free to leave requests or offers in the comments section or contact me for advice!
Originally published at blog.stibelman.com on July 10, 2016.
