Social Media SWOT Analysis

SocialMediaMarketing Media SWOT Analysis might seem like just more work, but hang in there, it’s gonna get worse

Unless you actually do that more work, just as any aspect of your marketing strategies, Social Media SWOT Analysis is an important element to make sure you’ve got covered, before doing anything on social media.

One step at a time. What does SWOT stand for?

Oh, that’s easy:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Basically, the best and worst aspects of your business’ capabilities and hold-ups.

So what’s the deal with Social Media SWOT Analysis?

When analysing your SWOT points, you’re looking at your business as a whole. You’re measuring your status in the market amongst your other peers and benchmarking your stats.

When looking at Social Media SWOT, you’re analysing your Social Media capabilities, strong points, weaknesses, opportunities and threats.

Those might easily be, for example:

  • Strengths:
  • Being an online service, so social media just makes sense, and you don’t need to think of content that’s a bit of a stretch.
  • Having a Customer Service team already in place, so social media would just be another area to monitor.
  • Being a multi-lingual service can easily allow you to connect with an international audience.
  • Weaknesses:
  • A smaller team would have a difficult time covering both the day-to-day tasks as well as keeping social media channels alive.
  • A low or no marketing budget could easily become a huge setback, especially now with Facebook’s nearing Pay To Play ambient.
  • Being a much too serious workplace could make your social media content hard to spread around.
  • Opportunities:
  • Having awesome workers with a great sense of humor, could generate greatly viral content.
  • Being an aesthetic business may generate great visual content like photos and videos.
  • Working one-on-one with clients could let you generate original content like interviews, photo-reports and more.
  • Threats:
  • They say imitation is the highest form of flattery, but it just ain’t nice when your competitors seem to copy your every move, because of you flaunting it on social media.
  • Everybody has heard about some social media blunders and incidents. Those could really hurt you if they become viral.
  • It’s true people will talk about you on social media, whether you have an online presence or not. Just make sure your team is ready to respond to negative comments as well as positive ones.
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