The coronavirus has managed to do what all the product demos, ad campaigns, and sales pitches couldn’t: It’s forcing businesses to actually shift their corporate cultures so that people can collaborate and be productive when commuting to the office is no longer an option. The promise of unified communications —…

It dawned on me after connecting a new domain and email account to MailChimp and having my first test email come back with a “we’re not sure who sent this email” error message that identity is the new currency in the digital world. This isn’t a hard sell, I’m sure…

The integration of technology into the workplace has created a whole new slew of changes leaders. Workers no longer show up at 9AM ready to be instructed, old notions of command and control fail in a distributed workplace (and with younger generations) and much of today’s thinking revolves around leveraging…

What are we, as brand stewards, supposed to do when faced with the tension between trying to align ourselves with social or political causes on one hand and a navigating a deeply divided — and at times outright hostile — public? Some tell us we are supposed to embrace controversial…