Plus a formula that will help you write a great cover letter in minutes.

There is a myth that hiring managers don’t read cover letters anymore, and it’s not entirely true. The truth is, if your resume does not support your candidacy for the role, your cover letter may never get read. However, if you are in fact qualified and your resume shows it…


Individuals cannot save the planet — brands can

I have a personal responsibility to care about climate change.

It is my responsibility as a parent to leave an inhabitable planet for my child. It is my responsibility as a worker in the wellness industry to care about clean air, clean water, and sustainable food sources because these are foundational to health.

Most importantly, it is my responsibility as…


The basic business strategy outline that I start with every time.

Strategic thinking is a trait that separates executors from leaders. When your boss asks you to create a strategy, know that you’re being given an opportunity to prove that you’re a leader. …


A sign that says “YOU GOT THIS”

Over the course of my career, I have often been told that I “Interview well”. I wasn’t entirely sure what that meant, until I became a manager. Now I’m on the hiring end of interviews on a regular basis. Unfortunately, I interview many candidates that, despite an impressive resume, just…

Shea Cole

Full-time marketer, part-time writer. VP Marketing at Fullscript. American living in Canada.

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