Sheel KohliOne Word Communications and short-form marketing — sometimes the most powerful forceWhatever your opinion of US President Donald Trump, one thing he has mastered is the art of getting his message across.Apr 27, 2020Apr 27, 2020
Sheel KohliThe Rise of the Unloved Internal CommunicatorIn contrast to its sexier cousins in Media Relations or Social Media, Internal Communications specialists have been considered necessary…Apr 16, 2020Apr 16, 2020
Sheel KohliIs Hating Zoom fair? Not from a communications perspective.Zoom, the video conferencing application that has exploded into mainstream consciousness because of the Covid-19-enforced Stay at Home and…Apr 7, 2020Apr 7, 2020
Sheel KohliCommunicating in a Crisis: What to say and doThe global outbreak of Covid-19 and the real danger to life that this threatens has meant that a company’s need for a robust Crisis…Apr 2, 2020Apr 2, 2020
Sheel KohliCoronavirus: Where does itA lesson in Communications: what the battle for the narrative tells us about influence and reputationMar 26, 2020Mar 26, 2020
Sheel KohliWhy TikTok’s commitment to transparency is great, but follow through won’t be easyWhen your name is TikTok — an onomatopoeia that evokes the passing of time — the casual observer can be forgiven for assuming you are a…Mar 16, 2020Mar 16, 2020
Sheel KohliRobinhood rushes to rescue reputationIn medieval 13th century England, so the legend goes, Robin Hood was a skilled archer outraged by the unfair taxes levied against the poor…Mar 10, 2020Mar 10, 2020
Sheel KohliTwitter bans influencers?Was it just me, or did everyone else take a second take, when Twitter said it does not allow accounts to be set up that promote goods…Feb 23, 2020Feb 23, 2020
Sheel KohliWhat comes after the Third Age of Corporate Communications?We are on the cusp of something new in Corporate Communications. How companies decide to demonstrate their values, explain their strategy…Mar 29, 2019Mar 29, 2019
Sheel KohliWhy reputations are made over time and can be killed in a day if you are not too carefulWe seem to see it all the time. Whether it is Boeing and its hamfisted approach to managing its communications around the 737 Max crash…Mar 21, 2019Mar 21, 2019