ShefalyinLife in Luxury Autonomous cars and luxury marquesAston Martin, James Bond’s car of choice (except when he went through a BMW phase), showcased a powerboat at Monaco Yacht Show this year…Oct 13, 2016Oct 13, 2016
ShefalyinLife in Luxury Influencer marketing and the luxury marqueEight years ago, I was pondering the meaning of “authority” on the web. Fast forward to 2016 and the language has moved on. It is no longer…Aug 23, 2016Aug 23, 2016
ShefalyinLife in Luxury Investment and Luxury: The Birkin BagFrom fashion magazines to feminist commentariat and regular journalism outfits, many seem to be telling women this January that buying…Jan 15, 2016Jan 15, 2016
ShefalyTerrorism and Luxury BrandsParis, Hemingway’s moving feast, the city of lovers and light, the home to well-regarded luxury brands, faced brutal terrorism on November…Dec 1, 2015Dec 1, 2015
ShefalyinLife in Luxury Authenticity, genuineness and the luxury brandWith enhancement technologies amplifying a sensual experience associated with a luxury brand, can the brand still claim authenticity?Apr 21, 2015Apr 21, 2015
ShefalyinLife in Luxury Respectful design, contemptuous designContemptuous design privileges technology & sunk cost over customer experience. Respectful design serves the customer’s desires.Mar 16, 2015Mar 16, 2015
ShefalyinLife in Luxury Men in women’s fashion: the gender imbalance we don’t talk aboutIn the fashion industry, women are key spenders but the control, creative direction & value appropriation overwhelmingly lie with men.Mar 7, 2015Mar 7, 2015
ShefalyinLife in Luxury Of subtractive creativitySubtractive creativity is rewarding. In the words of the Lotus car creator, Colin Chapman: “Simplify, then add lightness.”Feb 24, 2015Feb 24, 2015
ShefalyinLife in Luxury Creativity and EmergenceTransformation is emergent, and requires individual ideas, freedom to inquire & a light touch approach to process.Feb 17, 2015Feb 17, 2015
ShefalyinLife in Luxury Unflattered by imitationLuxury marques will innovate to keep the allure of exclusivity alive, and to drive fans and potential customers away from counterfeits.Feb 3, 2015Feb 3, 2015