A complete guide to increasing book sales and engagement on TikTok

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I can’t believe it’s already been one year since I started using TikTok to promote my poetry and my books. I was hesitant to jump into a new platform at first (starting with 0 followers and being clueless is scary!), but in 2020, because of TikTok, I sold thousands more books in one year than I had in my previous three years of being an author.

If you’re skeptical about this popular video platform, and how it can help your writing career, keep reading. …

Find your target audience on Instagram with this strategy

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Before we get started, you should know that this article is about choosing the best hashtags to reach your target audience on Instagram.

But not everyone’s target audience is on Instagram, or it might not be the best choice for your business.

So, if you haven’t already, you need to define your target audience. Then, you need to narrow down what social media platforms you should be using to reach them. This article can help you do that.

If you’ve done all of that, and you’ve determined that Instagram is a great place to reach your audience (but you’re unsure…

And why it matters

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Social media is filled with misinformation about, well, really any topic you can think of. But especially in the time of a crisis — like the current pandemic — misinformation is running rampant.

Whether or not you think social media platforms have a responsibility to monitor misinformation, over the last couple of weeks, many popular social platforms have stepped up to set the record straight.

Here’s what they’re doing and why it matters.


Snapchat just launched multiple resources, including a COVID-19 myth quiz for users to take with their friends.

Here’s what you need for a successful launch

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If you’re in the process of writing a book — and you’re going to self-publish — you should already be planning your book launch.

I rushed my first book and didn’t think about a “launch” until the book was already out. It took me months of hard work after the release date to obtain that glorious “#1 Bestseller” banner on Amazon. With my second book, however, I had a 6-month launch plan that helped me get a “#1 New Release” banner on day one.

You’re spending hours and hours writing and perfecting your book. Don’t let that hard work go…

Twitter introduces 24-hour stories

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Twitter recently announced Fleets, a 24-hour post similar to Instagram and Snapchat stories.

Why Are They Adding This Feature?

In Twitter’s announcement, they state that users will be more willing to share their feelings through Fleets since the message will disappear after a day.

Similar to Instagram and Snapchat stories, users will not be able to like or retweet Fleets Given that Instagram and Snapchat are visual platforms, and Twitter is more text-based, it will be interesting to see how the Fleets are utilized.

Twitter is rolling out a test in Brazil first, a country with a high number of active Twitter users. They’re testing how…

Happy Wednesday!

I’m here to share this week’s newest articles on Social Media Success. Happy reading!

Interested in being a writer for Social Media Success and reaching hundreds of writers and freelancers? Click here to learn more.

3 unique ways to sell your book through social media platforms

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Have an audience on social media but need some creative ideas to sell your nonfiction book?

Here are three ideas you can begin implementing today that will engage your followers, personalize your brand, and garner interest in your books.

Let’s get started.

1. Engage your followers with a game

This technique accomplishes two things: helps you promote your book and gets your followers engaged.

Here’s an example.

Recently, I asked my followers to pick a number from 2 to 113, and told them I would share my favorite line from the corresponding page of my book.

Twitter — with its short-form messaging, popular video posts, and 330 million active users — can be a great way to promote yourself as a writer.

If you’ve never used Twitter before, or you’re new and just trying to figure it all out, here are 5 tips and tricks to build your following.

Click here to continue reading.


(Want to write for Social Media Success and share your marketing knowledge with hundreds of readers? Learn more here.)

5 simple tips and tricks to build your Twitter following

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Twitter — with its short-form messaging, popular video posts, and 330 million active users — can be a great way to promote yourself as a writer.

The platform allows you to be creative and show off your personality to engage readers. There’s also an active and engaged writing community on Twitter that supports each other.

If you’ve never used Twitter before, or you’re new and just trying to figure it all out, continue reading for some helpful tips to getting started on Twitter as a writer.

Build a complete profile

Let’s start with the basics.

With any social media platform, you need to have…

Happy Saturday! There’s a new piece on Social Media Success this week about finding confidence in your writing.

I wrote for years without sharing my work with anyone because I was scared of what people might think.

I even wrote anonymously for two years online before sharing my name!

But eventually, I learned how to be confident in my work. Here’s how you can do it too. (Click here to read the article!)

I hope you all have a great weekend!

-Shelby Leigh

(P.S. Want to be a writer for Social Media Success and share your knowledge of social media and digital marketing? Email socialsuccesswriters@gmail.com with your Medium username to be added!)

Shelby Leigh

Helping writers navigate social media marketing. Author of 2 poetry books. Top writer in Social Media. Instagram @shelbyleighpoetry. shelbyleigh.co/learnmore

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