In Conclusion. . .

So now that the semester is wrapping up, what have we learned?

In the past semester, we’ve covered a lot of new information in my New Media class, and for my last blog post of the semester, it’s only fitting that I kind of summarize the ideas and concepts we’ve gone over in these past few months, so that’s exactly what I’m going to do!

First off, we’re going to be doing a lot of talking about new media, and I want to make sure that we’re on the same page when it comes to the definition of new media. So what does new media make you think of? For me, I always think of social media, and the emphasis of social media on cell phones and how we use these outlets. How are these outlets used by things like traditional news media, like television mainly as well as radio and newspaper outlets? Broadcasting professionals are starting to use new media platforms in a lot of different ways. Being that I actually work in television news, I’ve seen first hand these different ways that new media has been utilized in this industry. It’s television news, obviously we use video, but in what sense? Most times we post videos to Facebook and Twitter that are related to the stories that we are currently covering, but one new thing that we’ve done quite a bit of, is Facebook Live broadcasts. When we first started using it, we used it on the Early Show, as a sort of personal behind-the-scenes preview of what was to come on the show, we don’t do that quite as much as we used to, instead, we use it at events and breaking news scenes, because using Facebook Live lets our viewers see what’s going on around them even if they aren’t around a TV, or if we’re not currently on the air, and its not big enough news to break into normal programming, we can still keep everyone informed without having to write huge posts online. As well as using it here, we also use social media as a great way to get a pulse of what the viewers want and think about what we talk about the channel.

Besides news sources, broadcast professionals from different areas use new media quite a bit as well, like advertising and PR experts. You see ads online all of the time, there’s one major way they use it, but the fun part of new media, you don’t need surveys to see what people think and what is going on with your brand and ads, we have analytics for that. These professionals can see what people click on and not click on, and what clicks turn into profits for the company. And like I said for the news channel, it’s a great way to hear feedback from consumers!

New media is a canopy that covers quite a lot of different areas and industries, so it’s natural that there’s a lot of concepts that apply to new media, things like the concepts of live broadcasting, and how things like the online social media landscape has changed the ideas of that, and things like virtual reality, and how it is such an upcoming technology and how facets like television news is utilizing this new technology, if there was a blog category of new media concepts, well, that list would be never ending.

But getting back to it, the main over-arching theme in all of my blog posts is how people can use concepts of new media to be online professionals, so you might ask yourself, what tools can I use to be one of these “professionals” you speak of? Well wait no longer, because I’m going to let you in on their secrets. In order to be a savvy media consumer and/or content curator, you have to know quality work when you see it, by knowing what places to check out when you are looking for what you want to find, it’s imperative to find the best of the best, the cream of the crop, not “fake news” that is so popular these days. This mainly comes with experience, but a tool that can be used is simple, quality sources. This next tool mainly applies to content curators, but can be used by consumers as well, analytics. For new media content curators, analytics are essential to success, this tool lets you see exactly whats working, and what’s not, and lets you fine tune what you create and when you create it for the optimum effect.

So, for my last blog for the semester, I’m going to end the way I began. So in conclusion. . . how has all of this shaped our society? To perfectly sum this up, I’m going to use a quote from John Sculley and Steve Jobs in the movie “Steve Jobs” and its quite fitting because the scene I’m referring to from the movie could be seen as the starting point in history of what we now know as new media. The scene I’m talking about features John Sculley and Steve Jobs sitting in a resturaunt, and has Jobs telling Sculley about his idea for the original Macintosh, and when Jobs gives the idea of the perfect computer not only being the right hands, but being in everyone’s hands, Sculley says “we’d be talking about the most tectonic shift in the status-quo since…”

“Ever.”

Jobs says as he finishes Sculley’s sentence.

This is how new media has shaped our society. New media is what shaped our society. The world we have today honestly revolves around new media, it is in nearly literally everything we do in our daily lives, and a lot of the things we do every day would not be possible without new media, cell phones, social media, all of it.