You Should Get Excited About Virtual Reality. Here’s Why.
Gary Vaynerchuk
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I’ve been blogging and speaking about VR for quite a while now. A few months back, I speculated on which company or agency would be the first to produce VR B-roll. (You just know a media company is going to ask for it as journalism enterprises have been embracing VR at a rapid pace, from The New York Times and ABC to the Des Moines Register.) Immersive storytelling has tremendous potential. Marketers are figuring out. PR professionals? Not so much yet. (Incidentally, the keynote address I’m delivering at a conference in New York on Tuesday is all about VR for organizational communication.)

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