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(This is an extract from AR Business World, my newsletter covering AR and VR for business. You can see back issues and subscribe here.)

I wrote about Modiface in my most recent book, but thought I was writing about Sephora. I wrote about it again in a previous ARBW issue, but that time I thought I was writing about L’Oréal.

It’s an easy oversight. Founded in 2008, Toronto-based Modiface is privately held and is not a consumer-facing company at all.

It provides a software developer’s kit (SDK) and realtime video for leading brands in the $445 billion global beauty industry. They have more than 100 partners including Sephora, Walmart, Clinique, Smashbox, Mac, Estee Lauder, Shiseido, Dior, Tarte, YSL, Armani, Urban Decay, Bobbi Brown, Tom Ford, etc. …


This is another one of those Forbes Contributor columns that reads like a press release, but it shows a useful idea on how Honeywell is addressing a widespread problem of training young employees, who then jump ship–often to a competitor–once they become experienced.

Honeywell is using immersive technologies to capture the wisdom of a retiring generation and then using it to train new, fresh-out-of-school recruits, who might make fewer of the same mistakes. …


This is extracted from my AR Business World newsletter. If you would like to subscribe, please let me know: shel@transformationgroup.io

My love for Silicon Valley was shaped by spunky little startups who understood that they were facing impossible odds, yet took on giants in the marketplace and prevailed. Some of these withered and died for one reason or another; others flourished but then got acquired.

Some resisted acquisition attempts, ignored experts who saw them facing insurmountable barriers, and decided to go it alone. …

shel israel

CEO ofTransformationGroup, LLC, an education, consulting and media firm.

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