Unsung Heroes VI: David Alexander

by Sheldon Rocha Leal

David was the first person to tell me that one day we would be listening to our music off little devices. This was before Apple even released the iPod.
David went to school at King Edward VII School in Johannesburg and the University of Cape Town
Income generated from streaming now accounts for 62.1% of all income generate in the recorded music industry.
Sheer Music Publishing have licensed music for the above movies and TV shows: Tsotsi, Jacob’s Cross, Private Practice and District 9.
David Alexander’s main business is publishing and his company, Sheer Music Publishing is the largest independent music publisher in Africa.
Sheer Music Publishing represents the publishing interests of some of the biggest talent in Africa: RJ Benjamin, Zahara, Sauti Sol, Stonebwoy, Chris Chameleon and Van Coke Cartel.
Downtown Music Holdings own Songtrust, cdbaby and FUGA and bought Sheer Music Publishing in 2020.



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Sheldon Rocha Leal, PhD

Musicologist, Musician, Songwriter, Music Business Enthusiast and Music Teacher