This structure aligns nicely with a typical customer journey or life-cycle.
6 storytelling principles to improve your UX
Dan Nessler

Storytelling for UX is understandable. Sometimes there is a disconnect when marketing teams re working on their personas and customer journeys. The key is to bring different teams on the same board for a common understanding of customer journey (personas, conflict, touch points, value) and then they work on their areas of expertise — design, or email campaigns!

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