Domain Authority (DA) is your website’s ranking as a subject matter expert in a topic. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

If your website has a high Domain Authority, there might be a higher probability that Google will boost your site’s rankings, increasing the chances of your site appearing on the first page of Google’s searches.

Do note that Domain Authority (DA) is not a metric used by Google to determine search rankings and has no effect on the Search engine result pages (SERPs). …





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