Akinpelu Sherif LanreDear MD, Who Keeps Your Agency Running?It is easy for your team members to speak crisp and clean English at the status meeting every Monday morning to convince you and the team…Apr 21, 2023Apr 21, 2023
Akinpelu Sherif Lanre13 Lessons from the movie, king of thieves, “Agesinkole”I usually don’t do this, but I think it would be very selfish of me not to share what I learnt from the movie King of Thieves…Oct 9, 2022Oct 9, 2022
Akinpelu Sherif LanreEmbracing the Future of Work in the Creative Industry (first published in Brand Communicator Nov.Those of us who work on the Island spend 3 hours to work and 3 hours to get back home everyday. That is over 5 hours of unpaid time…Mar 1, 2022Mar 1, 2022
Akinpelu Sherif LanreThe Ban of Twitter in Nigeria and The Streisand Effect on the Presidency“The Streisand Effect is a social phenomenon that occurs when an attempt to hide, remove, or censor information has the unintended…Jun 5, 2021Jun 5, 2021
Akinpelu Sherif LanreThe Role of Music in Advertising EffectivenessMusic is a very powerful tool in advertising. It unlocks our emotions and puts us into an unguarded frame of mind which drives…Sep 11, 2020Sep 11, 2020
Akinpelu Sherif LanreThe Journey towards Brand DistinctivenessIt is not unusual to see the same marketing strategies being deployed in the same category. This is usually because the players copy one…Aug 31, 20201Aug 31, 20201
Akinpelu Sherif LanreWHY YOU DON’T GET BIRTHDAY GIFTSBirthdays are special days in our lives. They celebrate where we are coming from, where we are now and where we are going.Oct 6, 2019Oct 6, 2019
Akinpelu Sherif LanreBE YOURSELF“The greatest fear people have is that of being themselves. They want to be 50 Cent or someone else. They do what everyone else does even…May 15, 2019May 15, 2019
Akinpelu Sherif LanreTAPPING INTO SEASONAL MARKETINGOne of the marketing strategies you can tap into this year is SEASONAL MARKETING; which offers avenue for you to organize seasonal events…Jun 5, 2018Jun 5, 2018
Akinpelu Sherif LanreTHE GOOD SIDE OF FINDING PROBLEMSThe term problem finding is used to describe the pursuit of all the things that is going wrong or could possibly go wrong in all of our…Jun 5, 2018Jun 5, 2018