The use of increasingly sophisticated digital demographics to target specific audiences is hardly news. Is it creepy and unsettling? Of course; I think most people are concerned about “big brother” knowing so much about them, but it doesn’t stop most of us from living online.
What I find more appalling are the hate ads and false advertising these days. It amazes me the stuff they’re allowed to put out there. I thought campaign and advertising laws used to be tougher, but maybe everybody has just lost interest in enforcing them. Personally, I’d like ad laws to prohibit covering one’s opponent at all, leaving any negative info for the media to cover; this would also eliminate the “co-called voter suppression” advertising discussed here. Obviously politicians aren’t ever going to introduce such a law.
FYI for what it’s worth, Facebook was accused by a number of former employees this spring of a liberal bias in their news feed. I know Moskowitz is a Democrat and I believe Zuckerberg is, as well.