A few things marketers don’t want you to know

Sale signs on shop fronts
Sale signs on shop fronts
Photo by Markus Spiske on Unsplash

Throughout the most part of 2020, COVID-19 confined shoppers to their homes and left high street retailers struggling. But it hasn’t held back some of the online retailers from thriving. Amazon Prime Day, for example, saw the revenue of third-party sellers jump by nearly 60% from the previous year. And Alibaba’s Singles Day sales marked record growth too, bringing in a staggering $75 billion.

Clearly, the pandemic hasn’t dampened the enthusiasm of holiday shoppers, particularly the impulsive ones. In fact, impulse shopping has grown by 18%, according to a 2020 poll.

But why are perfectly rational individuals making incredibly irrational…

Beat negative thinking with these 10 techniques

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If you've experienced negative thoughts constantly replaying in your mind, you’re certainly not alone. In fact, it’s much more common than you think.

But there are times when negative thinking could take over your life and become destructive. It can severely affect your mood, breed pessimism, distort your outlook on life, and prevent you from making objective decisions.

Repetitive negative thoughts can constantly infuse cynicism, dread, anger, and many other destructive emotions and attitudes. And these are toxic combinations that can drive people away from your life.

Think about it. We all enjoy the company of those gleaming with positivity…

If Time Didn’t Exist — Poetry
If Time Didn’t Exist — Poetry
Photo by Amy Treasure on Unsplash

It’s all about reframing

No-Nonsense Career Advice Many People Learn Too Late in Their Careers
No-Nonsense Career Advice Many People Learn Too Late in Their Careers
Photo by Brendan Church on Unsplash

“Choose a job you love, and you will never have to work a day in your life,” said Confucius once.

But if that job entails working for someone else, career advancement could seem like a rollercoaster at times. There will be plenty of moments you could feel lost, frustrated, and stressed. Having to deal with colleagues and bosses, a stagnant career, and constant work pressures, and keeping your spirits high when things look bleak could all seem too much to handle.

The employees who progress in their careers not only work hard but have also mastered the unspoken rules of…

Here’s how to end complaining, even when you think life is spiraling out of control.

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Complaining has been at epic levels way before COVID-19 hit town. The weather, traffic, poor service, slow WiFi, long queues all add up to the endless list of modern-day gripes. In fact, an average person complains around 15–30 times a day. Yet many are completely unaware of how they grumble.

Here are some interesting findings from a UK study about our complaining habits.

  • 1 in 3 complained less during the weekend.
  • 1 in 5 respondents admitted to blocking out people who whinged about first-world problems.
  • 40% complained more as adults compared to when they were kids.
  • 45% of people waited…

Sometimes they can unravel powerful lessons

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Business rivalries have existed for thousands of years. Where there was trade, there was competition. And the higher the stakes, the more intense it gets.

Of course, there’s nothing wrong with some healthy competition — it can prevent brand complacency, push businesses to innovate, and deliver better value for the customer.

For onlookers, they can provide great entertainment. For the media, they create epic headlines. And the potential to go viral has even made them curated publicity stunts.

Here are some iconic campaigns sparked by rivalries and the bittersweet lessons from their witty quips.

Romania vs. Britain

Country brands are just as important…

Remember the one, simple ingredient that many companies forget.

How to avoid brand failure
How to avoid brand failure
Image courtesy: Jezael Melgoza on Unsplash

In my nearly 20 years working with brands, I’ve come across many seasoned marketers who’ve treated marketing as a delicate art to master. Then there are those who would tell you it’s more of a science.

Yes, marketing is both an art and a science. Yet why is it that brands fail, sometimes at an epic scale?

Because marketing is also about simple logic — human logic that’s often wrapped up in glitzy phrases like consumer psychology and buyer behavior.

It’s the one missing ingredient that’s often forgotten by many brands.

“But humans are irrational beings,” many would be quick…

If you just watched this video, did you catch yourself smiling? That’s most likely a genuine smile bundled with a warm and fuzzy feeling and very real amusement.

So how did it feel? These moments are hard to come by since we adults genuinely smile a meagerly 20 times a day compared to children who smile 300–400 times.

But did you know that smiling or laughing, even without emotions, could have some staggering effects on your body and mind? Well, that’s what science is telling us.

#1 Laughing can reduce stress

Laughing can trick your brain to reduce the stress response.

In fact, a…

Photo by Raúl Nájera on Unsplash

Today marks the completion of 2 weeks since I last stepped out of my home. And so, I thought of taking the time to sit and reflect on how it’s been.

Quite honestly, I’m beginning to get used to it. My work has continued from home without a hitch, although I realize not everyone can say the same.

Not being able to go out seems a bit of a bummer. But I’ve found other ways to keep myself busy.

I’ve had more time to read. Have taken up gardening. Everyone’s been super active on WhatsApp because of the pandemic, so…

This is What You Need to Do if You Are New to Meditation — Creating a Meditation Space and Learn How to Meditate
This is What You Need to Do if You Are New to Meditation — Creating a Meditation Space and Learn How to Meditate
Photo by madison lavern on Unsplash

One January morning, I sat down with 15 others in a secluded monastery tucked away in a busy suburb.

It was my first meditation class, and I was just as curious and a tad nervous as everyone else around me. The very notion of meditation fascinated me, and I was excited about what it could unfold for me.

That day, I started my meditation journey, which eventually turned into a daily habit of pure bliss. And there are 5 steps that helped me in this process… to make it a habit, and most importantly a journey.

Here they are to…

Sherry S

Freelance writer, content strategist, marketer.

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