Holdvest ICO review: Universal gateway to the crypto markets

Sreenivas Herugu
9 min readMay 5, 2018

--

We have seen unprecedented growth and interest in crypto currencies since 2017. One of the big reason is that investors can buy and sell cryptos much easier and faster than traditional markets. This has led to faster and bigger gains for investors. To meet this new found demand, a whole lot of exchanges have cropped up. More than we can shake a stick at.

Growth comes with its own labor pains! Some of the major pain points of today’s crypto markets for an new investor is listed below. I believe this is one of the reasons, if resolved can help achieve vision of the entire crypto community — Taking Crypto mainstream!

Too many exchanges — Thats right! Way too many exchanges to deal with. Bittrex, Poloniex, Binance, Kucoin, Huobi, Bithumb and the list goes on. I have only listed some of the well known trusted ones. There are a lot of shady exchanges as well. How cool would it be if I can trade in multiple exchanges from one platform?

Centralization in a decentralized world — Then there is the issue of centralized exchanges. Exchanges get hacked, shutdown, suspended resulting in a huge losses sometimes. Well known exchanges like Bittrex, Binance had stopped taking new registrations for long periods of time. This will deny a new investor access. How cool would it be if I don’t have to register in multiple exchanges?

KYC issues — Not all tokens you want to buy/sell are on every exchange. When I started to invest in crypto, I had to create accounts in about 5 different exchanges! That means, 5 times I had to submit my personal details (passport etc), 5 times my KYC was done. I have no idea how these exchanges are handling my sensitive information. Besides, KYC can take days if not weeks if they are overloaded. Again, thats missed opportunity for an investor. How cool would it be if I dont have to do these many KYCs?

Fees — Almost all exchanges have high fees. Coinbase for example has fees for buying and fees for transferring. Many others are the same. Now, when we buy/sell and transfer across exchanges or to my MEW, those fees add up real quick! How cool would it be if I can avoid these many fees?

Liquidity & Pricing — If you look at coinmarketcap.com every token will have multiple pairs and listed in multiple exchanges. The volume and token price varies in each exchange as well. Because altcoin orderbooks can be thin and fragmented across many different exchanges, it is very difficult to establish the best price. The entire arbitrage business is built on this problem! How cool would it be if I can always get the best price for the tokens I want to buy from one place?

Exchange wallets — If you’ve been in crypto trading for any amount of time, you know that keeping tokens in an exchange wallet long term is not a smart thing to do. Hacking and theft is one thing … but the exchanges could be down when you really need to trade or withdraw. At the time of writing this article, IDEX is “under maintanence” and I am not able to withdraw my tokens to my MEW. How cool would it be if I can get the tokens into my wallet as soon as I buy them on an exchange?

Portfolio tracking — With so many exchanges, its hard to track our investments. Apps like Blockfolio, Delta are popular because of that. I have first trade and record that transaction on one of these apps. How cool would it be if my portfolio was updated immediately when I make a trade?

ICO investing — Have you ever wondered why ICOs ask us to only invest from our external wallet like MEW and never to send ETH/BTC directly from an exchange? For security reasons, smart contracts are written such a way that they’ll transfer the tokens back to the same address where the original investment came from. Now if these investments came directly from an exchange … the new ICO tokens are not supported in that exchange! Its just another hassle people have to endure. How cool would it be if I can invest in ICOs, trade crypto and store those tokens in one platform?

The answer to all the questions above — Holdvest. Its the universal gateway to the crypto markets and aims to solve all the pain points mentioned above. Holdvest is a powerful new trading portal that brings a suite of much-needed functionality to the cryptocurrency markets. I belive Holdvest is the solution we need that can make life easy for a new investor! Platforms like Holdvest when adopted by the mainstream can help bring in “new” money which can take crypto to new heights.

Holdvest is an all-in-one platform that provides a powerful but user-friendly gateway to the cryptocurrency markets, enabling anyone to access blockchain investment opportunities with a minimum of difficulty and without requiring extensive experience of specialist crypto exchanges.

Many ICOs have raised millions of dollars just on a whitepaper and an idea! Holdvest is one of those rare companies where the product is already built and now ready to go live! That is very rare in ICO world a huge plus in my opinion!

Existing Features

  1. Buy and sell crypto at the best price from one account. No need to create multiple accounts in multiple exchanges. Holdvest can interact with multiple exchanges using their API and do the trade from one place
  2. Holdvest currently supports trading on Bittrex, Poloniex and Bitfinex. Binance and Kraken exchange support will be released soon!
  3. In-built liquidity aggregator to get the best price across exchanges. Holdvest has a custom built matching engine, use the combined order books from multiple exchanges and guarantees the best price for the user
  4. Buy top 5-10 crypto coins with a click of one button! Index fund/ETF style diversification. This will enable the user to distribute his funds across multiple currencies when buying with just one click.
  5. Invest in multiple ICOs from one platform! To prove the stability of the system, Holdvest will conduct its own ICO on this platform!
  6. All in one portfolio management. One unified portal to trade, buy and hold multiple cryptos in one platform
  7. Clean and intuitive user interface so that even a new investor can find it simple. Experienced investors will have interactive charts, online analytics and mobile apps.
  8. Instant wallet withdrawls. Users dont have to hold any cryptos in Holdvest if they dont want to. Seamless withdrawls to external wallets after a trade
  9. ICO listing and voting. Users can vote and rate ICOs and can help a lot of new investors

Upcoming Features

  1. An open market for Crypto Index funds with fund manager’s ratings
  2. Fiat gateways — Support USD and EUR
  3. Deposit/Withdrawl via Visa and Mastercard
  4. Fully functional Decentralized Exchange (DEX)!

HDL token and its benefits

HDL token will be a Waves token. The token will be integrated with all of the main transactions that take place on the platform, thereby taking the form of an internal currency or utility token

  1. Trading fee discounts. Upto 20% trading fee discount when they pay with HDL tokens
  2. Buyback program. HDL tokens will be bought back by Holdvest. This will increase the value of existing tokens
  3. HDL tokens equivalent in value to 50% of all profits collected by HOLDVEST will be burned. This will increase the value of HDL tokens
  4. One of the revenue stream of Holdvest will come from selling advertising space on the platform. HDL will be the default token used for payment
  5. ​​Users who hold HDL tokens within their portfolios will be able to unlock additional premium services like margin trading, Limit orders, Stop market and Stop-Limit orders

Team & Advisors

Igor Pletenev (CEO) — Igor is an experienced entrepreneur, IT industry professional with active experience in a number of blockchain projects.

Alexey Koloskov (Blockchain and Technology Director) — Alexey is a blockchain developer and the chief architect and creator of the Waves decentralised exchange (DEX). He has extensive experience in developing and managing banking software. Over past several years he has established a reputation as an active and expert participant within the community of blockchain developers.

Maksym Lavrinenko (CMO) — Maksym is an experienced entrepreneur and crowdsale specialist with a focus on data-driven marketing, behavioural analytics and effective online marketing.

Vadim Lashkov (Project Manager) — Vadim is an expert in the development of investment products. He is responsible for design, deployment and organisation of all technology-related processes, providing key expertise and supervision.

Allen Artamonov (IT Proj Mgr) — Allen has vast experience in project management, digital advertising, and assurance and consulting in various fields, primarily in the financial and banking industries.

Dima Lebed (Lead S/W Developer) — A professional software developer, architect and blockchain evangelist, Dima has architected and developed complex and high-load projects with a focus on trading and enterprise integration.

Sreenivas Herugu (Advisor) — Sreenivas is FinTech professional with 20 years of experience consulting at major Wall Street banks. Extensive background in Software development and writing high frequency applications for automated algo trading. He is a Blockchain enthusiast, ICO advisor, researcher and an investor. (**Disclaimer: This article is written by Sreenivas)

Purushottam Maralappa (Advisor) — Puru is an experienced Business analyst. He is also an ICOBench expert reviewer. He has vast experience in conducting road shows and community outreach in Japan

Strategic Partnerships

Token metrics (Now for the best part)

Most ICOs today are whitepaper ideas or may have an MVP. How many of them already have a product built and ready to go? Holdvest is one of those few! To back it up … the token metrics are excellent as well.

HDL — Waves token

Harcap: 5 mil USD!

82% will be sold in ICO
10% for the Dev team
5% for Partners and early investors
3% for bounties

Pre-sale Date: 8 May 2018 (00:00 UTC)
Pre-sale price: 0.000065 BTC (35% discount)
Crowd sale price: 0.0001 BTC

A very low hard cap as compared to other ICOs and a product ready to go live makes it a very low risk, high reward investment.

Roadmap

The product is ready to be launched. Their roadmap is still very detailed until Q1 2019. HDL buyback in Q3 2018, Crypto index funds and Fiat gateway with USD and EUR support in Q4 2018, Fully functional DEX in Q1 2019!

Exchanges HDL will be listed on

Waves DEX, Tidex, Cryptopia, Livecoin. More to come after ICO.

Sreenivas Herugu, ICO advisor, Analyst, Tech consultant & Investor

**Disclaimer

  • The author of this article is also on the ICO advisory panel
  • This is not financial advise. The author is merely expressing his findings and opinion. Do your own research (DYOR) and consult a professional before investing

--

--

Sreenivas Herugu

Blockchain enthusiast, ICO advisor & Researcher, Analyst, Fintech consultant on Wall St