Designing a remarkable experience is no easy task. More often than not, it requires hard work, patience and dedication from designers.

Working on crafting the spectacular showcase created through a design takes a process of eliminating complexity and introducing simplicity. Thereafter it’s all about overlaying the simplicity with the unexpected. The “wow factor” carefully evolved to create the simple yet unforgettable delight when interacting with the experience curated for the user.

Being Fabulous and Going Over the Top

The key steps for this are:

1) Simplify the user interface
2) Go over top with delightful interaction design
3) Top it up with clarity when an action has been completed


As a design practitioner, you’re bestowed with the overwhelming task of creating the future. Designers must live in the future and need to be able to predict how a design is interpreted when used.

So why do designers try to stick to the norm? Why do designers look to today to build tomorrow? The answer is simple. To build upon the lessons of the past. To improve the present and get their innovation hustle lit. To learn from mistakes and to take the best from previous findings.

The Future is Now

To create the future a designer needs to be able to:

1) Find that spark of inspiration
2) Ideate like there’s no tomorrow
3) Iterate…


The diamond² design process (or double diamond) is a method to steer your design process like a pro.

Created by The British Design Council, it is a way that practitioners can curate their design process in the most effective way with divergence and convergence at front of mind.

The Model

The double diamond is made up of the following:

1) Discover the need
2) Define the hypothesis
3) Design sprint
4) Deliver the plan


As time goes on, it is becoming harder and harder to innovate with experiences tending to mimic one another in the name of best practice principles.

Through experience design thought leadership there are underlying key themes which allow organisations to break through the noise and create truly meaningful experiences with technology. One of those themes is theatre. This harnesses the creative process of designing unforgettable experiences.

What creates a timeless epic?

Bringing theatre into the experience focuses on:
1) Immersion in the experience
2) Memorability of the experience
3) Pleasurability of the experience


Since the popularisation of user experience design there has been an explosion of professions within related fields. As time goes on practitioners collectively strive to evolve, innovate and refine this exciting era of design.

Design technologists, evangelists and thought leaders alike are at the helm of this push for excellence but with so many disciplines manifesting themselves, lines are beginning to become blurred and confusion sometimes evident when trying to understand this domain.

To visually organise these disciplines in a a way that makes sense and to show context of how each discipline is valuable, they have been arranged in…


In order to create remarkable experiences, one must know and understand the intent of the story that’s trying to be told.

The storyteller brings the narrative to life.

Storytelling in Experience Design (XD) is a fundamental tool that designers need to use to effectively communicate intent.

What’s the reason for your story?

This can be categorised into the 4 A’s of Brand XD:
1) Awareness
2) Alignment
3) Affinity
4) Activism

Sherwin Torres

Head of Experience Design | XD Evangelist | Strategic Advisor | Design Technologist | eCommerce Expert | Digital Growth Strategist | Investor

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