I’m embarrassed to admit that I didn’t run my first podcast audience survey until two and a half years after my first show launched. I knew it was something bigger shows did, but I didn’t really get why it was important until a potential sponsor asked for our audience’s average age. I said something like, “Uhhhh, probably mid-20s, but I don’t really know.” Later that afternoon, I started drafting our first survey.
Audience surveys empower podcasters to make better shows, earn more money, and build stronger relationships with listeners. The data you gather from a survey will help you:
The podcast world woke up to big news this morning: Spotify is acquiring Gimlet and Anchor. The studio that promised listeners better shows than the public radio model could afford to produce will now have the most resources in the game. And the startup that pivoted from “Audio Twitter” to “anyone can make a podcast” will likely see its technology integrated into 207 million users’ phones.
Before 9am, I got a dozen messages from friends and colleagues worried about what such a large and unexpected consolidation means for those of us trying to make a living in podcasting. I’m anxious too, but I remember this happening once before: Google’s 2006 acquisition of the venture-capital-backed startup YouTube. …
You’ve probably heard your favorite podcasters ask you at the end of every episode to rate and review the show. They might add, “That’s the best way to help us grow!” or “This helps us climb the charts, which brings new listeners to the show!” I used to say that on my podcast, too.
The problem? We’re not sure if it’s true.
No one outside of Apple knows what makes podcasts advance in the charts, or if ranking higher helps shows grow. But many podcasters hear their favorite hosts saying that ratings and reviews matter, so we repeat what we hear when we create our own shows. …