… more useful products, we need to stop designing solutions too early and start instead with product discovery: a process that helps us understand the problem properly so we don’t just design things better, but design better things.
…“Little surprises happen all the time in subtle ways that reflect our personal lives and interests. Somehow, the novelty of surprise creates a halo of better memory for all the otherwise trivial events of one’s day that we ordinarily forget.”
I can attest to this. The best way to succeed in an economy where you’re rewarded by the quality of your results and thinking — not by the amount of time you work — is by optimizing your time and energy.