On March 8, Washington State University celebrated the Women of Distinction Award to those who demonstrated…

Storytelling is probably the most effective way to get millennials to pay attention to anything, whether it be advertisements, viral videos or television shows. Being able to connect to a message is a key factor to why storytelling is important. As…

MetLife is one of the leading life insurance, financial services, protection planning, retirement and saving solutions company around the world. On January 27, 2017 MetLife Hong Kong released a campaign…

“We Thought the Sun Would Always Shine on Our Lives” is an article written by Paige Williams. It was one of the many stories shared on Oprah’s website. This is a story about those whose lives were lost and the survivors of the March 29, 1987 accident of the Chi O…

In this past 2017 Super Bowl Airbnb ran a thirty second advertisement campaign called #WeAccept. The purpose behind this campaign was to stand up for equality and acceptance around the world. This was a simple and straightforward advertisement. The visuals were of people from different backgrounds, there was…