How businesses have been finding creative workarounds to build brand awareness in 2020 amidst COVID-19 lockdown restrictions and global economic uncertainties by Kathryn Reynolds, Head of Content at Shiba500 IMAGE: The Bubble Collection Paris in 1963 — Harper’s Bazaar 2020 was dominated by a health crisis that put the world…

How to practically turn your style guide into an on-brand content strategy by Anna Bogdanova, Co-Founder and CEO of Shiba500 IMAGE: All The President’s Men Creating a content strategy sounds like a monolithic task on paper, but what is a content strategy, really? Well, it’s all about your target audience…

Naming and brand taglines are the first steps in your external messaging process. How to get from A to Name when it comes to naming (or renaming) your brand. by Anna Bogdanova and Kathryn Reynolds Your positioning statement and brand’s unique value proposition (UVP), along with your voice, tone, and…

How to establish your company’s voice and tone to align with your core values, and how to put together your brand’s verbal identity style guide. — by Kathryn Reynolds & Anna Bogdanova In last week’s blog post we examined the how-tos of creating your all-important brand value proposition and your positioning statement. With these two pillars in place, this week we look at how this all influences your external messaging plan.

by Kathryn Reynolds, Head of Content at Shiba500 You’ve done your research, you’ve established your initial competitive positioning. What’s next? Establishing your brand’s value proposition. In our previous verbal branding series blog posts, we looked at establishing your brand values and how to dive into market research to create your…

by Anna Bogdanova, Co-Founder and CEO of Shiba500 So far we’ve explained what verbal branding is, why brand discovery is so important, and how to look inward to find your brand values. Now we look to our external resources. Market research, secondary or external research, whatever you want to call…

by Anna Bogdanova, Co-Founder and CEO of Shiba500 IMAGE: IBM In the first post in our verbal branding series, we explained the concept of verbal identity, then in our second post, we told you why it’s so important to work on it. In this third post, we’ve prepared a step-by-step…

by Kathryn Reynolds, Head of Content at Shiba500 In the first post of this series, we talked about how verbal branding is an important step in your company branding and identity building process. But what is branding when it’s at home? …

by Kathryn Reynolds, Head of Content at Shiba500 “Words are the model, words are the tools, words are the boards, words are the nails.” — Richard Rhodes Verbal branding is how you tell your story through the words you use based on your brand values. This may be your personal…