Shiba500Seven (and a half) questions to ask before you rebrand2020 has required businesses to reposition or rebrand to move online. In what may seem like a big task for those who’ve not done it before…Oct 27, 2020Oct 27, 2020
Shiba500How Digital Marketing For Brands Changed In 2020How businesses have been finding creative workarounds to build brand awareness in 2020 amidst COVID-19 lockdown restrictions and global…Oct 15, 2020Oct 15, 2020
Shiba500Creating a content strategy is a bit like going on a Tinder date… here’s why!How to practically turn your style guide into an on-brand content strategySep 10, 2020Sep 10, 2020
Shiba500Naming (or renaming) your brand & creating a tagline: a how-to guideby Anna Bogdanova and Kathryn ReynoldsSep 3, 2020Sep 3, 2020
Shiba500Brand messaging: Developing your company’s voice and tone, and style guideHow to establish your company’s voice and tone to align with your core values, and how to put together your brand’s verbal identity style…Aug 27, 2020Aug 27, 2020
Shiba500Brand messaging: getting your value proposition just rightby Kathryn Reynolds, Head of Content at Shiba500Aug 20, 2020Aug 20, 2020
Shiba500How to discover your brand identity — step two: market researchHow to look at the space in which your company plays to begin positioning your brand within its competitive marketplace.Aug 13, 2020Aug 13, 2020
Shiba500How to discover your brand identity — step one: soul searchingA step-by-step guide on how to develop your brand identity, by first approaching it from an internal point of viewAug 6, 20201Aug 6, 20201
Shiba500Brand discovery: why would you bother with that?Discovering your company’s distinctive and authentic brand is key to success — here’s why.Jul 23, 2020Jul 23, 2020
Shiba500Verbal branding: what do your words say about you?The first post in the Shiba500 verbal branding series, a hands-on guide to finding your company’s verbal identity.Jul 16, 2020Jul 16, 2020