Mike ShieldsIt shouldn’t be a tough decision — advertisers should boycott Twitter nowI’m not sure why this seems to be a difficult decision for many brands — or something that you need to deliberate about at all.Oct 31, 2022Oct 31, 2022
Mike ShieldsHelp! No more viral bathroom sconces! I just want the old Pinterest back!I’m guessing you can relate to this story, because I think it has happened to all of us.Jul 27, 2022Jul 27, 2022
Mike ShieldsHow Sir Topham Hatt — a Pot-Bellied Rail Baron With a Totalitarian Streak — Turned the Idyllic…Trains Broke Down Physically and Mentally On a Daily BasisNov 16, 2021Nov 16, 2021
Mike ShieldsIf CMOs like Marc Pritchard really want to help the world, start by calling Rupert Murdoch to talk…Dear Marc-Jul 19, 2021Jul 19, 2021
Mike ShieldsI gained 43 pounds during the pandemic- here’s how I did itThere has been a lot written about how during Covid people have been turned onto new workouts, cut sugar while doing pilates for 30 days…Apr 9, 2021Apr 9, 2021
Mike ShieldsWhen the pandemic is over, I’m going to get drunkWhen the pandemic is over, I’m going to get drunk.Feb 21, 2021Feb 21, 2021
Mike ShieldsWhere the hell is Sheryl Sandberg?I’m looking forward to Facebook’s earnings call next month. I’m expecting COO Sheryl Sandberg to read aloud at least one of her famous…Sep 15, 2020Sep 15, 2020
Mike ShieldsOther declarations by Mr. NYC James AltucherNow that Steve Jobs is out, Apple is on the path to complete irrelevance, and it’s impossible to see any potential turnaroundAug 19, 2020Aug 19, 2020
Mike ShieldsCan video games capture TV ad money without irking gamers?A few months ago, I published a report on how video games remain the last great uncharted territory for advertisers — and how that may…Jul 27, 2020Jul 27, 2020
Mike ShieldsVideo games remain the last uncharted frontier for marketers, but major changes on the horizon…Executive summary:Mar 30, 20201Mar 30, 20201
