Digital Marketing Freelancer vs Digital Marketing Agency.

I have often received many questions like whether hiring a freelancer is better than an agency, which is hard to answer. It depends upon many factors which need to be addressed and answered. Below are some of the points that should be considered before answering this question.

1. Project Size — Digital Marketing is an umbrella where there is Social Media Marketing, Google Ads or PPC, Search Engine Optimization, Web Design, Email Marketing, DOOH, and Affiliate Marketing. Most companies expect one single person to be a master in all of these which is quite difficult. So depending on the project size, if they are looking for 360 degree marketing then it would be better to choose an agency to get their work done. Else if it’s specialized tasks like paid media or SEO, hiring a freelancer would be more desirable.
2. Budget — When it comes to budget, freelancers are cheaper than agencies. But as I said in my previous point agency is one stop for all your digital needs.
3. Commitment — Digital Marketing Freelancers are more committed to their clients than agencies.
4. Approachable — Freelancers are more approachable and even they are available to work from the office if required.