America’s Biggest Health Insurer Can’t Find a Single Person Who Likes their Mobile App
Naveen Rao

I’m going to make a wild-arsed guess that one of two things lead to this cluster of an app:

  1. Developed “in-house” — Untied IT folks decided they could do it better, faster and cheaper than partnering with an outside firm specializing in mobile healthcare apps. Some guy in their mainframe file transfer unit had some bandwidth and they put him on this project?

2. Tossed it over the wall — They handed it off to an external firm that didn’t know jack about healthcare. and they rarely worked with that firm in an agile method, tossing all UX decisions to that firm.

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