Sending an SMS message alone isn’t enough to increase your sales. To see positive results, your recipients must obviously see value in your message. To improve customer engagement and to drive action, you can provide exclusive offers to new and existing customers. There are no other channel that generates high…

Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you’re tasked with keeping your marketing campaigns across technologies streamlined, and your analytics clean so you can focus on optimizing open rates and click-through rates. According to Salesforce, the average…

If you are launching your new product or service to the market, it’s important to have a solid marketing plan. Before you can create your product launch marketing, you need to define your goals. What will success look like at the end of your product launch? …

First, let’s start with the definition of Data Synchronization. Data synchronization is the process of establishing consistency among data from a source to a target data storage and vice versa and the continuous harmonization of the data over time. Now imagine the possibilities here where you are able to trigger…

As a startup, you need to develop a marketing plan to boost the visibility of your business, establish a digital marketing presence through strategic positioning and promote your business. Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too…

Text messaging marketing has gained popularity recently for a variety of reasons including: being a quick method of connecting with your audience, a high engagement rate, and a higher open rate compared to email, 98% compared to 20% respectively. …

Digital marketing is the new online channel that compresses the whole scheme of advertising into a cheaper, and more precise package for businesses in Nigeria. …

Digital transformation in Nigeria is a big thing now and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective way of building customer engagement is no doubt email marketing and businesses are taking it more seriously than ever before, and…

As Nigerian businesses continue to struggle to grow, Nigeria’s Mega Companies spend N143.7 billion on marketing expenses in 2020. According to the report from PwC, Nigeria with a 12.1% …