Time to Stop the Unnecessary Packaging
Brace yourself, before you begin reading this article I’d suggest you first read this piece: https://www.buzzfeed.com/morenikeadebayo/amazon-packaging-needs-to-chill-the-fuck-out?utm_term=.npOE7AldMB#.olAj2JrB4Z
Companies like Amazon, Fedex and UPS are notorious for thinking of packaging concepts that appeal to package designers more than the people who are actually buying their products as well as using their service. The packing currently being used for these companies is unnecessary and simply isn’t pleasing consumers.
The unnecessary and clearly ineffective extra packaging is in fact driving consumers away and makes the product inside of less value.
Here is a list of several common and yet totally avoidable packaging problems that drive consumers away from these services.
The most prevalent issue is when services use too much material. It seems ridiculous that majority of the most commonly used companies are packaging tiny items in gargantuan amounts of material, or materials that are thoroughly unnecessary considering the products they contain. With Amazon especially, consumers are going as far as returning the products they ordered because of the obscene amount of material that came with it: https://sellercentral.amazon.com/forums/t/fba-amazons-poor-packaging-causes-returns/389161 and it has unfortunately resulted in the kind of publicity they don’t want.
Another packaging problem is when the package doesn’t look like what it contains. Like I said, packaging that is deceptive or confusing will not only fail to attract a consumer base, but it could potentially injure big companies of those products as well as shipping companies in general.
Packaging is a great delivery system for brand messaging and product use, but packaging is supposed to protect the product during shipment and storage. If it fails to protect the product, it fails to have a point.
Not only is the product in danger of becoming damaged in shipment, but evidently, the products are at risk of getting returned and developing a bad name. Many times luxury products are being damaged because big companies aren’t responsibly taking care of them when they’re being shipped out.
But the most unfortunate reality about excessive shipping is the amount it’s really affecting our planet. The UK alone produces more than 170m tonnes of waste every year. Some of it is poisonous, and some of it never degrades. It can take 450 years for some types of plastic bottle to break down; one type, PET, while recyclable, doesn’t biodegrade at all. And yet only a third of plastic and paper packaging is recycled. Evidently, as Rachelle Strauss of the UK’s ZeroWasteWeek, says, we never actually throw anything “away” — it’s really just put somewhere else.
Packaging can just as easily draw a customer in as it can push them away. And that’s why Shippa is here to simplify logistics. With actual people taking your product from point A to point B, this ensures your product will come without all the unnecessary packaging. Your product will 100% arrive in good condition thanks to Shippa’s ability to provide you with a personal carrier. Shippa solves the issue of not only excessive packaging that frustrates you — the consumers — but it also benefits our earth.
Lastly, Shippa challenges you to share this article with one friend who could use a delivery with minimal but necessary packaging (for once) — or, share with one friend who wants to protect our planet just as much as we do.
Shippa is here to change the face of international shipping. We simplify logistics.