Shirley Davis
Jul 22, 2017 · 3 min read
Jill Scott and Monique’s weight loss transformation

Who doesn’t love a weight loss transformation. Most women today are struggling with confidence issues, body shaming, and issues with their own self-esteem. Women love to see women including celebrities with their body types achieve a weight loss goal they are aiming for. They often look their exercise routines, their diets, and live vicariously through them as they strive to achieve their own weight loss goals. One way that women are able to follow the lives and workout routines as these women is through their social media sites.

For the most part, every part of peoples lives is documented on social media. To capture the attention of an audience on social media you must first pick the audience you are trying to attract. Whether its young adults or older adults you then have to pick something that will catch their attention. The use of pictures, music, and articles that focus on a certain age group will attract them and have them following your daily activities. Take a look at the weight loss transformations posted above. We are in the generation of fitness and while everything is gluten and vegan, everyone is trying to be a part of the new fitness and diet craze. If this is your topic, capturing the attention of your followers by posting your own journey pictures, your own workout regimens, and of course our meals!

Bowtie pasta with vegetables and grilled chicken with a salad

Who doesn’t like food? Who doesn’t like to look at it? With sites like Pinterest they cater to the wants of the people and make a way for everyone to want to try new things. To capture the attention of this audience you must be adaptable to everyone and be able to post the foods from all ethnicities while making the pictures of each cuisine look so good your followers mouth will water. You want to be appealing!!! Whether you are talking about weight loss transformations, making meals, DIY (do it yourself) activities, or talking politics you have to keep the audience engaged. Lastly… Music is the way to one’s soul.

Staying current on todays music is a great way to get an audience of all ages. Who doesn’t like Bruno Mars? Adding music to your social media not only brings out great feelings from your followers but you can always get feedback and comments on what is current and what the majority is listening to. By incorporating the likes of your own and your audience and by posting pictures to capture the attention of your audience you will have a successful social media site.

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