What Mike Will, Lil Yachty & Carly Rae Jepsen’s new music video means for the Virtual Reality Industry

Mike WiLL Made-It, Lil Yachty & Carly Rae Jepsen came up with a music video which featured a VR headset. The music video may just be another music video for most, but it signifies something important for the VR industry.

It’s been a long time since the technology behind VR was ready. In 1950s, Morton Heilig, a renowed cinematographer, developed the Senorama. It was an arcade-style theatre cabinate that would stimulate all the human senses to fully immerse the individual in films. He created six short fils for the Sesorama. In 1960, Mortan Heilig invented the Telesphere Mask. The mask was the first example of a head mounted display. The headset provided stereo 3D vision with stereo sound but lacked motion tracking. Fast forward January 2012, a guy named Palmer Lucky showcases an early prototype of the Oculus Rift at Sundance Film Festival. He founded Oculus VR in 2012. Oculus DK1 was released to developers in March 2013. In 2014, David Coz and Damien Henry, used their “Innovation Time Off” at Google to create Google Cardboard. Oculus finally releases the much awaited VR headset Oculus Rift in 2016. Although millions of people ordered the Oculus, these users were either developers or early-adopters with a lot of extra cash to burn.

Technology progresses at an exponential speed. As humans, it is hard for us to imagine what exponential feels like. An excerpt from the Singularity Hub series on The Singularity is Near will help you understand the counter-intuitive nature of exponential progress:

Here’s another way to think about it: imagine you are going to walk down a road taking steps a meter in length. You take 6 steps, and you’ve progressed six meters (1, 2, 3, 4, 5, 6). After 24 more steps, you’re 30 meters from where you began. It’s easy to predict where 30 more steps will get you — that’s the simplicity of linear growth.
However, setting anatomy aside, imagine you could double the length of your stride. Now when you take six steps, you’ve actually progressed 32 meters (1, 2, 4, 8, 16, 32), which is significantly more than the 6 meters you’d move with equal steps. Amazingly, by step number 30, doubling your stride will put you a billion meters from where you started, a distance equal to twenty-six trips around the world.
That’s the surprising, unintuitive power of exponential growth.
- Alison E. Berman, Jason Dorrier, & David Hill, Singularity University

The rate at which technology is progressing has overlapped the adoption rate of markets. Virtual Reality headsets are already out. VR Content is also growing at a radically faster rate than before. Unfortunately, VR has still not reached the mass adoption.

VR is in the late stage of “Early Adopters”. I’ve always been a believer of VR. Although VR has still not reached the Early Majority, I’m extremely happy that we are going in the right direction. This music video shall not be taken as a grain of salt. The use of a VR headset points out that HMDs are no longer tied to the ‘nerd’ image. In fact, this means HMDs have started to seem ‘cool’ to consumers. This 3 mins music video signifies that VR has started penetrating the mainstream market and it will soon pervade all of our lives and change the way we live — slowly but surely.