The Art Of Story Telling

shivaraj kadiwal
Jul 27, 2017 · 1 min read
Source — Google Images

I am a great fan of Satya Nadella and if you guys have watched his keynote presentations on YouTube, he does not talk about products or solutions. There is no opening or elevator pitch. He starts with a story, story that are his personal or experience of someone. Never does he mentions about the importance of Microsoft or computers…Here is a great video of him talking about importance of education rather than apps or software or Microsoft- https://youtu.be/ejfsN8xOEoU

This is the power of storytelling.

How does your sales call open?And Progress? And close?

Can you build a story around your product or solution the way great leaders do? What is it stopping you from becoming a story teller rather than a cold calling machine.

In my next article I would write about how to build interesting stories that can be spoken over the phone as people remember stories and not the features and benefits:).