GCP Data Lake

2 min readNov 28, 2023

Google Cloud Platform (GCP) Data Lake is a valuable way to store and manage large volumes of data for analysis and processing. To ensure that emails about course information don’t go to spam when sending them in bulk, you can follow these best practices:

Use a Reliable Email Service: Consider using a reputable email service provider like Google Workspace (formerly G Suite) for sending bulk emails. Google’s infrastructure is designed to minimize the chances of emails going to spam.
Authentication: Set up proper email authentication, such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) records. This helps email providers verify that your emails are legitimate.
Clean and Opt-in Lists: Ensure you have a clean and opt-in email list. Only send emails to recipients who have explicitly subscribed to your course updates. Avoid purchasing or using lists of email addresses obtained without consent, which can lead to spam complaints.
Engagement and Relevance: Ensure that the content of your emails is relevant to the recipients and encourages engagement. Irrelevant or low-quality content can trigger spam filters.
Avoid Spammy Language: Avoid using spammy language, excessive capitalization, or too many exclamation marks in your email subject lines and content. These can trigger spam filters.
Regularly Monitor and Improve: Monitor email delivery and open rates. If you notice emails going to spam, investigate the issue and make necessary improvements to your email-sending practices.
Segment Your List: Segment your email list based on recipient preferences and engagement levels. Send targeted emails to specific groups rather than sending the same email to everyone.
Feedback Loops: Utilize feedback loops provided by email service providers. These allow you to receive notifications when recipients mark your emails as spam, helping you identify and remove problematic addresses.
Check for Denylists: Regularly check if the IP or domain you're sending is on email blocklists. If it is, take steps to get removed from those lists.
Send at the Right Time: Choose the right time to send your emails. Sending emails during peak engagement times can improve open rates.