Make 2015 the year you create for a living.

Sahil Lavingia
Jan 1, 2015 · 3 min read

If you didn’t have to think about money, what then? Say someone pays for you to live in a nice house with a lap pool and chef’s kitchen and maybe one of those zen gardens with raked sand and a nice water feature. What would you spend your time doing? If you’re like a lot of people, you’d get down to creating something. Maybe it’s a book or an album or some other passion that you’ve sidelined until now.

There’s something inherently fulfilling about creating things. When I die, I want my personality and thoughts and beliefs to persist in the world and continue to improve it. For me, creating Gumroad might help that happen. In essence, I think that’s what creation is: the ability for people to extend their legacy. That’s maybe a little morbid for the first day of 2015, so let me put it another way. Here’s the Gumroad team’s collective New Year’s resolution:

If you want to create for a living, we’re going to help you.

Gumroad has been great for those that already have an audience, but we’ve learned a lot by those creators that started with a very small (or in some cases, non-existent) following. Seeing these people go from tiny but passionate to making their entire livings selling what they make is inspiring, to say the least. That feeling is incredible, it’s what gets the whole Gumroad team out of bed in the mornings. So we decided to do something about it.

This morning we released a feature we call Audience. The goal? To make it a lot less daunting to build the following of people that are going to support and encourage your work. Just a couple clicks and you’ll have a beautiful, simple landing page that allows people to follow you and your work.

You get to grow your audience, learn about them, and keep in touch with them as you start to make whatever it is you’ve always dreamt of making. By the time you release your book or your film or your album or your video game, people will be waiting for it.

My hope is that Audience will help anyone who wants to create for a living take that first step. We told some current Gumroad creators about the idea, and they wanted to help out. So we decided to take it one step further with Gumroad’s 30 Day Challenge.

The concept is simple: 30 days. 30 steps. I think the challenge does a really good job of breaking down exactly what you need to do to start building an audience that cares about you and your work. It takes all the scariness (well, most of it) out of taking the first step. It still won’t be easy, but it will be a lot easier. And we’re pretty confident that if you do these 30 things you’ll be on your way to a goal that could really change your life.

So accept the challenge. Make 2015 the year you create for a living. Let us know how it goes and how we can help.

    Sahil Lavingia

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